What Happened?
Boston, MA-based Primark Appointed Keith Alexander as Director of Technology Product
Date of management change: January 16, 2023
Boston, MA-based Primark Appointed Keith Alexander as Director of Technology Product
Adored by fashion fans Primark is widely established as the destination store for keeping up with the latest looks without breaking the bank. We offer a diverse range of products, stocking everything from baby and kids, to womens, mens, home, accessories, beauty products and confectionery. Primark opened its first store in Dublin in 1969 under the name Penneys and today operates over 300 stores in ten countries across Europe while growing our presence in the United States. Primark is an exciting company where no two days are the same. We operate at fast pace across all functions and aim to deliver amazing fashion and amazing prices to our customers every day.
Keith Alexander is Director of Technology Product at Primark. Previously, Keith held various senior IT leadership roles in the industry.
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