What Happened?
New York, NY-based Tbwa Chiat Day has Appointed Jordan Holberg as Director of Technology
About the Company
TBWA creates and manages brand behavior in the modern world through Disruptive Ideas brought to life across the Media Arts landscape. Our focus is not only to be the best advertising agency network but to be one of the most creative companies in the world. This 21st century goal is ambitious and it has proven to be a catalyst in uniting over 12,000 people, operating in 267 agencies, in 77 different countries and across 22 specialty disciplines including Design, Digital, Retail Activation and Theatre, Sports Sponsorship, CRM, CSR and Cause Related Marketing, Custom Publishing, Mobile Utility, Event Marketing and Brand Amplification to name just a few. TBWA is part of Omnicom Group, a leading global marketing and corporate communications company. Omnicom`s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
About the Person
Jordan Holberg was formerly e-commerce director and lead developer at Barneys New York, where he was Barneys.com's number one employee. Holberg was responsible for barneys.com front-end and technical back-end, its integration with social media and its international expansion. He worked closely with the VP of e-commerce to develop a strategic business plan, budget and operating procedures. Under Jordan's work for barneys.com, the company achieved the highest EBITDA across all Barneys' doors and delivered the largest days/seasons ever for barneys.com Holberg was also responsible for founding companies including The Zombi Corporation, a check in/location based service and hardware designed to work with smart and non-smart phones; and technology including Sugar Serials, which cuts up long-form text into Twitter-digestible chunks, and Mappily Ever After, which enables people to create live, real-time maps of their data.
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