What Happened?
San Francisco, CA-based BuzzLogic appointed John Donahue as Chief Technology Officer.
About the Company
Founded in 2005, BuzzLogic is the leading advertising platform for isolating audiences engaged in specific blog conversations online, enabling brands to influence users during the critical consideration and preference phases of the purchase cycle. The BuzzLogic Conversation Ad Targeting platform uses advanced content and social analysis to target ads to more than 78 million monthly unique blog readers, layering in third party audience data to drive maximum effectiveness. Learn more at www.BuzzLogic.com.
About the Person
John Donahue brings more than a decade of business intelligence, data and technology experience to his role as BuzzLogic CTO. As global director of client solutions at OMG, Donahue oversaw the development and delivery of all reporting and analytics solutions across top-tier client accounts. Donahue also helped research and design the Omnicom Media Group Trading Desk platform, the company?s demand-side platform, and was a key driver in building the company?s social media offerings, including its Living Segments consumer insights planning platform, which enables real-time audience segmentation based on social profile data.
Info Source
Blog
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