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Umbel is an audience measurement company that helps publishers and content providers demonstrate the value of their audience by unlocking deep insights from social media and big data. Umbel empowers clients to discover leads and expose premium audience segments with real-time audience data. Based in Austin, Texas, Umbel was founded in 2010 by Higinio ("H.O.") Maycotte, Meredith Maycotte, Travis Turner and Nick Goggans.
Crowd Point is an influencer campaign building platform that was designed to leverage the power of AI to eliminate the need for traditional influencer search and discovery tools. Crowd Point`s proprietary Influencer Campaign Builder (ICB) builds a roster of niche and micro-influencers whose aggregate audience accurately meet the target demographics and total number of followers (or total budget) that a marketer is seeking. Powered by data science and built for marketers, Crowd Point`s platform builds influencer campaigns at scale without having to navigate overly complex search and discovery tools. By answering a simple, straightforward series of audience questions in our self-service platform, Crowd Point delivers a customized roster of influencers and a targeted campaign in real time. We offer the most precise demographic targeting currently available while providing unparalleled ease of use. By combining expertise from both the data science and marketing worlds, Crowd Point has taken the guesswork out of influencer campaign building.
Nelson Schmidt Inc. is a full-service marketing communications agency with offices in downtown Milwaukee and Madison, Wis. Named by “BtoB Magazine” as the Top Agency of the Year in 2013, Nelson Schmidt has been recognized by the publication as a leading marketing firm for seven consecutive years. Nelson Schmidt serves U.S. and international clients within select considered purchase industries including Alliance Laundry Systems, Honeywell, McKesson, Polaris Industries and the Wisconsin Economic Development Corporation. Nelson Schmidt is a member of MAGNET , the Marketing & Advertising Global Network; American Advertising Federation ; Public Relations Society of America ; Business Marketing Association ; and Milwaukee Water Council.
SnapApp is an interactive content creation platform that enables marketers to boost results by 2-3x across all their existing marketing programs. SnapApp empowers marketers to create, deploy, manage, and measure a wide range of interactive content across multiple channels, with full customization and design control to ensure content looks great on any device. Rather than one more thing to do, SnapApp lets you do more with what you already have – and get better results. SnapApp customers include Oracle, Atmel, Random House, and EMC among others. For more information, visit snapapp.com.
What started out 90 years ago as a company selling sales order books in West Michigan is now a diverse group of companies and technology brands. We are a client-centric organization with global partners and extensive capabilities. Because of our breadth of experience and agile approach to business, we are able to offer solutions to our clients that very few organizations can.