What Happened?
San Francisco, CA-based Twelvefold Media has Appointed Jay Budzik as Chief Technology Officer
About the Company
Twelvefold is the only platform company to target, reach and persuade engaged audiences by delivering the right message, in the right place, at the right time without the use of cookies. Using a disruptive, proprietary technology platform called Spectrum, Twelvefold delivers and optimizes web and mobile ads by scoring and ranking the visible web for brands, deriving the mindset content creates with its audience at the page level and in real time.
About the Person
Jay Budzik comes to Twelvefold with a PhD in Computer Science and 11 patents under his belt, as well as an unmatched expertise in unstructured information processing, product development and intellectual property management. Prior to this most recent appointment, he was the Chief Technology Officer at Perfect Market, a leading company offering services to help publishers increase engagement, traffic, and revenue. There, he led the company's research and development efforts; helped attract $15 million in investment from Comcast, Tribune Company, Rustic Canyon Partners, Trinity Ventures, and Idealab; and spearheaded a new product initiative that grew audience to 150M monthly uniques and lead to a fivefold increase in revenue. Before that, Budzik was Founder and CTO of Media River, a company specializing in contextually targeted dynamic display advertising. Budzik also worked as a computer scientist at Northwestern University's Intelligent Information Laboratory, where he co-invented fundamental intellectual property in contextual search.
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