What Happened?
Waltham, MA-based Invoke Solutions has appointed Iqbal Mutabanna as Chief Technology Officer.
About the Company
Invoke conducts large-scale online research events that combine qualitative perspectives with quantitative sample sizes. Clients participate as the research unfolds in real-time -- reviewing responses, conducting 1:1 chats and inserting on-the-fly questions. Patented technology allows Invoke to manage up to 500 participants simultaneously - including the ability to analyze the results and conduct additional probes in real-time. Participants remain engaged for up to 90 minutes. Clients know first-hand that no other methodology can match the excitement of participating in the LIVE research event as it unfolds — or of the speed and confident decision-making that Invoke enables.
About the Person
Iqbal Mutabanna was previously with an Atlanta-based Tangent Media; a behavior marketing company were he held the position as CTO.
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