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Fellow MDC Partners network firms Crispin Porter + Bogusky and Zig have joined forces creating CP+B Canada. The new firm will operate solely as a CP+B office.
Datalogix is the big data company connecting digital advertising to offline sales. We build digital audiences using verified offline purchase and activity data on more than 110 million households across CPG, retail, automotive, finance & demographic categories. Our 100% 1:1 offline to online matching guarantees advertisers the most accurate digital audiences. We help leading brands reach audiences of buyers across display, video, mobile and social and measure the offline sales lift resulting from digital marketing campaigns. We are based in Colorado, with offices in NYC, San Francisco, Chicago, Detroit, and London. In the last three years, Datalogix has created some of the industry’s biggest advancements in digital targeting and measurement and is recognized as the industry standard for accuracy and accountability. What’s more, within a two-year span, we doubled revenue and staff and expect to do the same in the next two years. We have created unparalleled career opportunities for DLX team members, too.
Words By Elena is a freelance copywriting and content writing service based in the UK that works with small businesses, creative marketing agencies, and ecommerce businesses to help them find their unique voice and connect with their community.
Tracxn, an analytics firm co-founded by Sequoia and Accel alumni to track data from startups, has raised a $3.5 million series A round from all over.
We were founded on the belief that the communications industry has changed, and that change is just the beginning of a fundamental shift in the way consumers will ultimately engage with brands. In 2007, we coined the phrase, “The Consumer is the Medium,” a philosophy which has guided our approach to the biggest challenges facing some of the world`s most influential brands including adidas Originals, Chanel, Coca-Cola, Google and TripAdvisor. Our unique thought leadership model involves identifying the core of a brand`s communication problem and deploying a creative solution in the most effective medium possible, turning creative ideas into powerful business tools. The result is a body of work which spans every medium, from traditional communications to retail environments to digital platforms and social activations, all aimed at empowering the most important medium, the audience. We have been recognized for our breakthrough communication solutions throughout the industry and been featured as the “Agency to Watch” in both AdAge`s and Creativity`s Agency A-Lists. Our work has twice won the Crème De La Crème award for the best work across the entire WPP network and most recently garnered 8 Cannes Lions in 2012, including the inaugural Grand Prix for mobile marketing.