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Craig Karmazin founded Good Karma Brands in 1997 with the purchase of three radio stations in Beaver Dam, Wisconsin. Shortly thereafter, he was fortunate that a number of his childhood friends decided to join him – they hosted radio shows, passed out t-shirts, sold advertising and talked sports both on and off the air (some things don’t change). This is where our story begins – Good Karma Brands began as a broadcasting company, where we learned the power of local marketing and strong community relationships. As the company grew through ESPN affiliated radio stations, we quickly became a Best Practices leader within ESPN Audio, and soon found ourselves shifting from a traditional radio company, and into a sports marketing company – finding new and unique solutions and sponsorships to activate for local advertising partners. Good Karma has expanded into new industries, including events and home solutions, and is always fueled by the desire to do things differently, align with premium brands and offer customized solutions for fans, partners and consumers. In 2015, the relationship with ESPN was expanded, as we could now offer local advertisers access to ESPN`s digital assets within our markets. A short three years later, and driven by the success of our partners and local advertisers desire for ESPN`s premium brand-safe environment, that agreement was extended to include additional markets outside of our radio footprint. Good Karma Brands continues in our expansion phase, both in broadcasting with the acquisition of WTMJ in Milwaukee, and through our ESPN digital markets throughout the country. And while we`ve been around for over 20 years, we pride ourselves on behaving much like we did back in 1997, as an entrepreneurial start-up, focused on getting results for local advertisers and having fun with our friends.
Crowdtap, the People-Powered Marketing Platform, is a new operating system for brands powered by the people who love them. Our platform makes it easy for brands to put consumers at the heart of their marketing to drive product ideation, inform marketing strategy and create authentic content that fuels earned media. In 2014, Crowdtap was named one of the 100 Most Promising Companies in America by Forbes and the No. 54 fastest-growing private company in the Inc. 500 List. The company has been ranked as the No. 3 Best Place to Work in New York by Crain’s, and the No. 6 Best Tech Company to Work For by Mashable. With a growing community of passionate members, Crowdtap works with leading brands including General Mills, Heineken, Kraft Foods, P&G, Verizon, Walmart and Yum Brands. Headquartered in New York, Crowdtap has raised $15 million through the Foundry Group, Tribeca Venture Partners, Alta Communications and The Mustang Group.
Merkle is a global data-driven, technology-enabled performance marketing agency. For nearly 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We work with world-class brands like Dell, T-Mobile, Samsung, HBO, GEICO, Regions, Kimberly-Clark, AARP, Lilly, Sanofi, NBC Universal, DIRECTV, American Cancer Society, Susan G. Komen, and many others to build and execute customer-centric business strategies. With more than 4,400 smart, dedicated people in 28 offices around the world, we are still growing at a rate that outpaces the market, with 2016 net revenue of $560 million.
AdPredictive unlocks a smarter approach to marketing with the most powerful and transparent customer intelligence platform. We put simple, proven tools and data in the hands of marketers so they can deliver effective, sustainable growth. For nearly two decades AdPredictive has set the standard for data-centric marketing. Powered by data science layered across deterministic data, AdPredictive`s Smart Attributes are changing the game for marketers who need the most accurate and actionable data, especially in a cookieless world.