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Next Practices Group is an ecosystem of creative problem solvers and emerging technologies. We work together to unlock organizations and their growth opportunities.
Eli Global was established by a young entrepreneur almost three decades ago—with no financial backing and a lot of naysayers. He believed that he could take on and beat the market leaders in his industry. Armed with his self-drive, passion, determination and entrepreneurial spirit, he persevered after years of 100+ hour work weeks, numerous failures, worrying about month-end payroll, and even sleeping under his desk at times. He grew his business organically to be the national leader in his industry and then set out to grow even more. The secret to his success? Finding like-minded people who experienced similar hardships and successes. Over the past 25 years Eli Global has grown to partner with over 80 such entrepreneurs, welcoming their businesses to our ever-growing group of entrepreneurial, independent businesses. And this is just the beginning.
We believe that in today`s adaptive world everything begins and ends in media. Our role in this world is to help clients grow their business and to become their lead business partner and we achieve this through a culture of original thinking driven by speed, teamwork and provocation. Our network consists of 116 offices in 86 countries throughout North America, Latin America, Europe, Middle East, and Asia Pacific, each dedicated to forging competitive marketing advantage for businesses and their brands. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world`s leading communications services group.
SAM is a new company with a unique mix of experience and technology. We have the vision to deliver business-transforming solutions across the media production ecosystem. Our future-ready systems enable broadcasters, content owners and service providers to evolve their business models to succeed in the consumer-driven era. We understand that it`s not only about the future – to get there, today`s needs are also paramount. Our smart, agile technology maximizes efficiency and productivity in today`s rapidly changing media landscape.
Giant Spoon is a creative organization that exists with the core mission of tapping into the unseen potential in brands.