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Abacus is a lean, mean, growth focused Facebook marketing machine. We plan, create and execute conversion focused Facebook ad campaigns built around data to deliver top line results.
We were founded by Interpublic Group (NYSE: IPG) in 2007 to manage all of its global media related assets. Today that means we manage and invest $37 billion in global media on the behalf of our clients, employ over 7,500 diverse and daring marketing communication specialists worldwide and operate our company businesses in more than 127 countries. A proven entity in helping clients maximize business results through integrated, intelligence-driven marketing strategies, IPG Mediabrands is committed to driving automated buying, pay for performance and digital innovation solutions through its network of media agencies including UM, Initiative, BPN, ORION Holdings and ID Media. Its roster of specialty service agencies, including MAGNA GLOBAL, Ansible, Mediabrands Audience Platform (MAP), Mediabrands Publishing, IPG Media Lab, Ensemble, and Identity offer technologies and industry moving partnerships that are recognized for delivering unprecedented bottom line results for clients.
Kargo provides brands, agencies and advertisers with a transparent, brand-safe mobile environment that eclipses the scale of Facebook and Google. This unique ecosystem is a hand-picked editorial alliance of the 70 of the most highly-respected publishers in the industry, reaching 100% of US smartphone users with captivating advertising that`s proven to work. Kargo employs 250 people in New York, Chicago, Dallas, Los Angeles, San Francisco, London Sydney and Auckland.
Intercept Music is a complete marketing and distribution platform for labels and their artists.
Guidefitter is the online community and e-commerce marketplace of choice for genuine outdoor industry professionals, including professional hunting and fishing guides, and other consumers who love to hunt, fish and enjoy the great outdoors. We are pioneering the outdoor industry`s first online experience where brands, true outdoor pros and consumers engage in a common digital community, marketing and e-commerce platform oriented around a shared passion for outdoor recreation and great gear. Industry pros have access to hundreds of pro purchase programs from a central location, tools to easily promote the brands they love and a like minded community to demonstrate their abilities and expertise. Consumers benefit from a community that understands their passion for the sport and the outdoors, access to thousands of outfitters through a comprehensive search engine, and opportunities to discover and purchase great gear based on the insights from people who know better than anyone else - true outdoor professionals. Over 300 outdoor brands, including Swarovski Optik, Kenetrek Boots, Weatherby, Polaris RANGER, and First Lite Hunting Apparel work with Guidefitter to promote their brand with authentic messages through large, managed audiences of genuine outdoor professionals. Guidefitter is headquartered in Bozeman, Montana.