What Happened?
San Francisco, CA-based Fyber Appointed Henrik Basten as Chief Technology Officer
About the Company
Fyber is a leading mobile advertising technology company that empowers app developers to execute smart ad monetization strategies across all connected devices through a unified mobile Supply-Side Platform. Serving approximately 320+ million monthly active users, Fyber works with thousands of the world`s leading app developers, publishers and advertisers.
About the Person
Henrik Basten has been co-founder and CTO of Falk Realtime, a rapidly growing ad tech company that Fyber acquired in April 2015 where he served as Managing Director, in charge of the development and strategy of the platform. He also previously served as Experian’s German Head of Technology and Operations, and CTO and MD at United MailSolutions. From 2002 to 2006 he served as project manager at Falk eSolutions AG. Henrik Basten began his career as a software developer at retailing giant Metro AG.
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