In 2010 we set out to change the eCommerce marketing space because we saw the obvious flaws in online advertising: Channel confusion, a reactionary system to consumer trends, blind trust in black box algorithms, over-spending, waiting forever on creative and even longer to go live. And, of course, deciphering attribution for performance. Comprised of veteran direct marketers and engineers from eHarmony, E*TRADE, Oracle and the Rubicon Project, we focus intensely on one simple objective: To create a performance marketing that actually performs. As a result, we pioneered a cloud-based marketing platform that gives our customers complete control, access to marketing channels, and delivers audience, creative, and performance – all from one beautiful user interface. We call it CANVAS.
Smart AdServer started in 2001 and we haven`t stopped growing, reaching and innovating since. From our beginning as an ad server for a major French publisher, to launching mobile and RTB solutions and opening offices across the globe, we have stayed true to our core mission: to empower our customers by giving them full control over their revenue potential.
Inspira Marketing Group is an experiential marketing agency specializing in reaching consumers, fostering meaningful connections and propelling brands forward. Located in Norwalk, CT, the agency was founded for one reason: to do great work that leads to great things. Inspira delivers award-winning campaigns for clients such as Microsoft, Diageo and Life Is Good, while devoting a portion of its profits to find a cure for pediatric cancer.
Our mission is simple: dramatically transform the face of media ownership and investment. The Black-owned media industry is nascent, and needs more investment and acceleration to catalyze a more robust ecosystem. Group Black was born to solve this problem. Group Black drives scalable Black-media ownership at pace and focuses on building Black-owned media businesses that embrace diversity in their organizations and audiences. Most importantly, Group Black delivers great content and experiences, as well as new, high-performing ways for advertisers to connect with consumers.
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