We build the tools that automate the digital advertising market. From traditional banner advertising to mobile, video and social, we have the solutions to help brands and publishers maximize return on their digital assets. Our SRAX ad exchange enables publishers to optimize their ad revenue and fill up to 99% of their inventory. With a superior yield management system, we deliver the best paying ad from thousands of brands and buyers. Our consulting arm brings inspiring social movements to life through content creation and distribution, development, social strategy and cause marketing engagement.
Umbel is an audience measurement company that helps publishers and content providers demonstrate the value of their audience by unlocking deep insights from social media and big data. Umbel empowers clients to discover leads and expose premium audience segments with real-time audience data. Based in Austin, Texas, Umbel was founded in 2010 by Higinio ("H.O.") Maycotte, Meredith Maycotte, Travis Turner and Nick Goggans.
After 20 years of hands on marketing experience as consultants, we knew that we could create a culture that is unique. At the center of our culture is the well-being of our consultants. We know that when our consultants are happy, it immediately transfers to our client engagements which in turn leads to our success. We are a collection of seasoned marketing consultants that are passionate about building mutually beneficial relationships with our clients and other consultants we work closely with. Our team approach has grown organically and is a staple of how we conduct business. We are trusted advisors to both our clients and to each other. Leveraging the ingenuity that our consultants bring to us is our “secret sauce”. “You never know where you will find your next beneficial relationship. I think that people invest time and energy into people they perceive can directly help them. Many networking forums focus on how to “get something” from the contact. I find that not only does it feel unsavory, it rarely works. The Golden Rule always works. I love results driven behavior, and remind myself of this rule often. When I am truly curious about individuals, about their lives, their work and personal motivations it connects me to them in a more meaningful way. Often those individual connections don`t appear to have any relevance to the work I am doing. However, consistently those people connect with me because they need something or even more astonishing they want to help me in some way.
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