What Happened?
Miami, FL -based VMR Products has Appointed Gururaj Mallur as Chief Technology Officer
About the Company
Founded in 2009, VMR Products has quickly become a global leader in the electronic cigarette industry. Famous for the V2® brand of electronic cigarette products, VMR designs, manufactures, and supports an expanding catalog of products under a variety of recognized brand names. Headquartered in Miami, the company has a global presence with manufacturing, distribution and sales in more than 30 countries. VMR is the only vertically integrated electronic cigarette company, managing the entire product lifecycle to ensure the highest commitment to quality control and customer service. VMR is the world's largest volume online retailer of electronic cigarettes, with over six million monthly visitors to the company's websites, including v2.com the company's flagship online store.
About the Person
Guru Mallur brings more than 18 years of experience in software product development to VMR. He joins VMR from Travelocity, where he led various global technology teams for over 15 years, and was most recently the company's Director of Technology, a position he held since 2005. At Travelocity, Mallur built and led a team of 80 across three continents, while managing the global design, development and support of the company's proprietary products, applications, content services, and user interface framework. Mallur graduated from Bangalore University with a Bachelor of Science and received his masters in Applied Math & Computer Science from the University of Central Oklahoma.
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