What Happened?
Bethesda, MD-based Collage Group Appointed Gregory Cypes as Chief Product and Technology Officer
About the Company
Collage Group is the leading cultural intelligence company supporting over 200 iconic U.S. brands in their efforts to unleash the power of culture to drive brand growth. Through our consumer insights, data, tools and best practices we work with marketing and insights professionals to help them more effectively and efficiently understand, reach and engage diverse consumers: Hispanic, Black, Asian, Millennial, Gen Z, LGBTQ+ and women. Our work centers on helping brands achieve Cultural Fluency—the organizational ability to use culture to activate consumers across race, ethnicity, generation, gender and sexual identity. Our robust analytical framework starts with a deep understanding of cultural variations across all consumer segments, measuring cultural attributes, traits, passion points and more. We explore how these attitudes and behaviors impact various industries, such as consumer packaged goods (CPG), automotive, financial services, health care and media. We then identify linkages to brands and ads through our proprietary metrics, CultureRate:Brand and Ad. Collage Group consumer insights are delivered through an online cultural intelligence platform supported by our Client Services team. Our business model offers unique value by integrating member-based subscription access to unrivaled syndicated research content and an ever-growing database containing nearly 80 million consumer survey data points. Our members have access to 300+ studies in our syndicated research platform, with more than 35 original proprietary studies published each year, unveiled 3-to-4 times a month. Our full-service, in-culture qual and quant custom research team offers tailored solutions for leading brands. Collage Group is a National Minority Supplier Development Council (NMSDC) certified minority-owned small business.
About the Person
Gregory Cypes is Chief Product and Technology Officer at Collage Group. Previously, Gregory held various senior IT leadership roles in the industry.
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