What Happened?
Montreal, PQ-based Ayuda Media Systems Promoted Giovan Gentile as Chief Technology Officer
About the Company
Ayuda is a DOOH ad tech company. The Ayuda Platform is a supply-side platform (SSP) that is used by media sellers worldwide to manage day-to-day operations. Aside from the usual CMS + player functionality, the Ayuda Platform includes iOS apps for proposal generation, CRM, inventory and contract management, invoicing, leasing, financial reporting and BI dashboards. The Ayuda Platform also includes a DOOH ad server that can work with first party data to serve ads dynamically to digital screens. The Ayuda Platform™ currently manages over 1,200,000 billboards around the world. Ayuda is a proud member of the iAB. For over 10 years, Ayuda has been providing the OOH industry with the most sophisticated media management platform. Ayuda’s Platform consists of cloud-based products, and includes functionality for OOH operators such as avails, proposals, contract management, invoicing, leasing, financial reporting, inventory, scheduling, content management, network monitoring, business intelligence, a digital player, real-time POP, and the world’s only complete OOH vendor focused CRM. Ayuda Media Systems was founded in 2003 with the objective of building the world’s best OOH system. With a current team of more than 30 employees whose main focus is on R&D, Ayuda’s headquarters are located in Montreal, Canada. More than half of Ayuda’s silicon-valley class R&D team has worked for Microsoft, Oracle, Dell, SAP and Business Objects.
About the Person
Giovan Gentile is Chief Technology Officer at Ayuda Media Systems. Previously, Giovan held various senior HR leadership roles in the industry.
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