What Happened?
San Francisco, CA-based 500Friends has Appointed Geoffrey Smalling as Chief Technology Officer
About the Company
500Friends is redefining loyalty marketing by enabling retailers to deliver innovative, cross-channel loyalty programs that increase the lifetime value of their customers. The LoyaltyPlus cloud-based platform offers a comprehensive suite of capabilities that empowers retailers with proven strategies that create highly personalized and targeted customer experiences at each stage of the lifecycle and across all touch points, while providing deep insights into their customers to enable better marketing decisions. 500Friends is based in San Francisco and is backed by leading institutional investors including Crosslink Capital, Intel Capital, and Fung Capital (Li & Fung).
About the Person
Geoffrey Smalling joins 500friends from wine.com, the #1 online wine store and No. 249 in the Internet Retailer Top 500 Guide, where he has served as their CTO since 2008. As CTO, Geoff will work to ensure 500friends’ products continue to deliver material increases in customer lifetime value and share of wallet for clients utilizing the LoyaltyPlus platform.
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