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OptiMine’s digital ad measurement and optimization platform helps advertisers maximize display and paid search financial performance. Its unique, cross-channel analytics break the cookie barrier, setting a new standard in digital advertising measurement and optimization. OptiMine leverages atomic-level, predictive modeling and unique Value Per Impression (VPI) methodology to measure the cross-channel value of ads—across all devices. With OptiMine, each individual paid search and display ad bid or buy recommendation is geared toward maximizing performance of the financial goal set by the advertiser. When optimizing both display and paid search channels together, OptiMine consistently drives financial increases of 35% or more. OptiMine Software was founded by experienced software executives, with half a century of experience in using predictive analytics and data mining to improve marketing performance. The company is headquartered in St. Paul, Minnesota, and backed by Hummer Winblad Venture Partners of San Francisco, California and Calumet Venture Fund of Madison, Wisconsin.
Helix House is a Tucson, AZ-based company in the Software and Internet sector.
Data Excellency is a Cerritos, CA-based company in the Software and Internet sector.
Storwize, now an IBM company, and having undergone a product name change to Real-time Compression, provides on-line storage optimization through real-time data compression, delivering dramatic cost reduction without performance degradation.
Social Solutions Global, the provider of Efforts to Outcomes and Apricot Software™, specializes in outcomes management software for human services. Across the globe, our software is the leader in equipping thousands of organizations to transform the lives of children, adults, and families by making data useful to staff at all levels, from on-the-ground workers to executive leadership.