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OptiMine’s digital ad measurement and optimization platform helps advertisers maximize display and paid search financial performance. Its unique, cross-channel analytics break the cookie barrier, setting a new standard in digital advertising measurement and optimization. OptiMine leverages atomic-level, predictive modeling and unique Value Per Impression (VPI) methodology to measure the cross-channel value of ads—across all devices. With OptiMine, each individual paid search and display ad bid or buy recommendation is geared toward maximizing performance of the financial goal set by the advertiser. When optimizing both display and paid search channels together, OptiMine consistently drives financial increases of 35% or more. OptiMine Software was founded by experienced software executives, with half a century of experience in using predictive analytics and data mining to improve marketing performance. The company is headquartered in St. Paul, Minnesota, and backed by Hummer Winblad Venture Partners of San Francisco, California and Calumet Venture Fund of Madison, Wisconsin.
Usability Sciences Corporation is a Irving, TX-based company in the Software and Internet sector.
Worldath Internet Services is a Farmington, NH-based company in the Software and Internet sector.
advantagemicro is a San Francisco, CA-based company in the Software and Internet sector.
360insights, previously known as 360incentives, has grown its business model as a cloud-based channel incentives platform underpinned by a robust state-of-the-art insights analytics engine. Its Channel Success Platform™ shifts the focus from channel program management to channel optimization, delivering for its clients’ higher integrity, data-driven, predictive decisions on where and how they direct their channel marketing spend.