| Name | Title | Contact Details |
|---|
PointRoll Since 2001, PointRoll, a Gannett Company has transformed the way advertisers, agencies and publishers create, manage and deliver the most effective digital advertising. Today, PointRoll provides advertising innovations across the many screens of video, mobile, desktop and social while offering a unique strategic creative perspective. With core technology in both multi-screen delivery and data driven creative and an industry leading dynamic creative optimization (DCO) offering, PointRoll enables advertisers to effectively connect and convert consumers through highly engaging and relevant ad experiences.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Brownstein Group is the longest-running independent brand communication agency in Philadelphia. Founded in 1964 as Brownstein Advertising, Brownstein Group has since evolved into a network of integrated communication specialties encompassing brand strategy, digital, advertising and design, public relations, and social media. A member of the 4As, the Public Relations Society of America and Philly Ad Club, Brownstein Group provides services to local, national and international clients such as IKEA, Beneficial Bank, Comcast, Saint-Gobain North America, Ricoh America, Cozen O`Connor, Western Union, the Philadelphia Auto Show, and Campus Apartments.
HLK is a full-service digital agency driven to create authentic brand experiences. Our deep understanding of your brand, your consumer and how these two choose to interact in the digital space is the true value we provide. The digital consumer expects fresh and faster thinking that enriches their experience with your brand across all sales channels. And that`s exactly the thinking you`ll find across all our disciplines. Our services include audience segmentation and analysis, user experience design, content development and distribution, data analytics and visualization, omni-channel design and development and media planning and buying. Beyond a world-class digital fluency, our tireless focus is on creating authentic brand experiences that drive engagement and deliver success. Authenticity and transparency are what today`s consumers demand from the products they purchase and brands they embrace. We get that, which is why authenticity is at the core of everything we create.
ADARA leverages global travel data to drive future business performance. ADARA`s Magellan platform transforms loyalty, search and booking data into actionable knowledge that allows companies to better understand, reach and engage customers. The platform is fueled by first party data from more than 90 global travel brands, including United, Delta, Hyatt, Marriott and Hertz. Founded in 2009, the company has 15 offices across the U.S., Europe and Asia, including its headquarters in Mountain View, Calif.