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Fort West is a brand consultancy that helps companies realize meaningful growth through unbiased strategy and world-class creative. As strategic partners, our clients bring us complex problems that require objective and unbiased thinking. We proactively offer insights and recommendations that drive customer perception and deliver tangible results. Our work is multi-disciplinary; stretching across brand strategy, design, marketing communications, web/interactive, digital product development, data intelligence, media, PR and more.
SmarterHQ`s behavioral marketing platform makes it easy for marketers to increase revenue now and customer relationships over time by powering highly personalized, cross-channel experiences. Trusted by leading brands such as Bloomingdale`s, Hilton, Santander Bank, and Finish Line, SmarterHQ activates real-time, multichannel data, identifies audiences quickly based on customer behavior and information, and automates personalized content across online and outbound channels. They have been recognized by Forrester`s Total Economic Impact study to deliver 667% in ROI.
Fanbase is a photo, video, audio chat, live streaming, and long-form video app that enables users to monetize their posts via subscribers.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Good-Loop is the Purpose-Powered advertising platform that unites brands, consumers, charities & premium publishers - to create a more meaningful advertising experience.