| Name | Title | Contact Details |
|---|---|---|
Adam Lipinski |
Chief Technology Officer | Profile |
Coherent Path represents the next evolution of analytics for retailers intent on understanding and connecting with their customers. Using advanced mathematics, the solution provides the ability to monitor an individual customer journey, giving companies the insight to customize promotions based on the current and predicted future tastes of a consumer. The benefits are improved loyalty and greater customer lifetime value.
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ExactTarget is a leading global provider of email marketing and cross-channel interactive marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media and websites. ExactTarget's powerful suite of integrated applications enable marketers to plan, automate, deliver and optimize data-driven interactive marketing and real-time communications to drive customer engagement, increase sales and improve return on marketing investment. Headquartered in Indianapolis, Indiana with offices across North America and in Europe, South America and Australia, ExactTarget trades on the New York Stock Exchange under the ticker symbol ""ET.""