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Criteo is a global performance marketing technology company that enables e-commerce companies to leverage large volumes of data to efficiently and effectively engage and convert their customers. With our predictive software algorithms, coupled with deep insights into consumer intent and purchasing habits, we are able to price and deliver highly relevant and personalized advertisements in real-time. Every day we are presented with billions of opportunities to connect users with relevant messaging. Partnering with our clients to optimize our advertising placement decisions based on data and activity on their websites, Criteo helps improve online shopping by allowing them to reach more customers and to increase their volume of online sales. To this day, we operate globally in 130 countries with more than 1600 employees and have 27 offices worldwide. Furthermore, we partner with over 8,500 clients and are in direct relationship with over 11,000 publishers.
As performance marketers immersed in the thick of customer acquisition in the early days of Zulily, we were knee deep in the gritty, manual labor required to hit our growth goals – on a daily basis. We knew we could achieve greater successes if we could scale our efforts – work 24/7, continuously optimize and manage an infinite number of variables. But among the myriad CRM and marketing SaaS products on the market, there was no single solution that could truly scale performance. So we built one. New Engen has grown into a full service AI-driven marketing company driving performance and new customer acquisition. But we know there’s still work to be done because as marketing evolves with technology we continue to uncover new digital marketing opportunities and platforms for our clients to scale and grow.
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