What Happened?
Westminster, CO-based Trueffect Appointed Eric Rosenfeld as Chief Technology Officer
About the Company
Trueffect uses a First-Party customer data approach that enables advertisers to improve targeting the right ad to the right person, more accurately measure advertising effectiveness and improve performance while managing costs all to increase return on ad spend for their customers. Trueffect achieves this return on ad spend performance by providing a software as a service advertising technology suite that is individually configured to the requirements of advertisers and agencies to deliver, measure, manage and target their internet media activities.
About the Person
Eric Rosenfeld is a leading technologist that brings nearly twenty years of engineering and systems architecture experience to Trueffect. Eric’s multi-channel and big data expertise is instrumental in leading the company in creating market leading solutions that support brands in mobilizing their First-Party data and accommodating multi-screen consumers. He joins Trueffect from Spongecell where he served as the Vice President of Engineering leading their programmatic creative technology. He also spent time at Ooyala, a video content management company as the Director of Video Platform Engineering. Rosenfeld also has significant cable media experience, having held VP-level positions at Comcast, where he led development of Over-The-Top IP video solutions, and at CableLabs, where he led the development of industry-wide broadband and VoIP technologies. Rosenfeld holds a MS in Computer Science from Johns Hopkins University and a BS in Computer Science from Syracuse University.
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