What Happened?
Elmhurst, IL-based rVue Resigned Eric Kristoff as Chief Technology Officer
About the Company
rVue Holdings, Inc., through its wholly-owned subsidiary rVueTM, Inc., is an advertising technology company which includes the only demand-side platform for planning, buying and managing Digital Out-of-Home and Place-Based Media in its suite of technology. The Company’s vision and expertise in building rVue provides unrivalled capability for delivering the right advertising message to the right audience with pinpoint accuracy and creates substantial opportunities for the Digital Out-of-Home and advertising industries. rVue’s Demand-Side Platform takes a unique approach to addressable advertising delivery and measurement and its extensive portfolio of intellectual property supports reporting and analytics. The Company’s innovations in content delivery solutions and intellectual property development in targeted demographic media is the foundation for a wide array of advanced advertising capabilities. Digital technology has revolutionized media and rVue is making targeted addressable advertising more efficient, more effective and more available.
About the Person
Eric Kristoff has been Advisor of rVue Holdings, Inc. since July 8, 2015. Mr. Kristoff served as the Chief Technology Officer and Executive Vice President of Technology & Operations at rVue Holdings, Inc. from April 11, 2013 to July 8, 2015. Mr. Kristoff joined rVue after 16 years with UBS AG as a Senior Infrastructure Architect, within the Group Chief Technology Officer Organization. During his career at UBS, he held a variety of technology and management positions. He program-managed the investment bank`s highperformance computing grid, one of the largest on Wall Street, achieving best-in-class efficiency. He drove UBS strategic IT requirementsinto external industry and standards bodies to help ensure that strategic priorities were met. He has managed global infrastructure deployments, development of knowledge management systems and global vendor management training. Mr. Kristoff studied Computer Science and Engineering at University of Illinois at Chicago.
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