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Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Manifest makes brands unmistakable, to the people that belong to their audiences, through content that serves and inspires, on platforms that deliver distinct experiences with personal impact, precisely measured.
Connection Holdings is a company that provides back end support to over 15 entities and invests and partners in many strategic initiatives.
Progressive Business Media is the Creative Solutions Based Media and Marketing Leader
At Fenton, we are communications strategists for social change. Our clients are the nonprofits, foundations, advocates and brands championing today`s important progressive issues. Fenton helps clients achieve their goals by raising awareness that sparks movements, changes behavior, and generates support for a more just, equitable and sustainable world.