What Happened?
Oakland, CA-based Eyes Lips Face Appointed Ekta Chopra as Vice President of Digital
About the Company
e.l.f. makes luxurious beauty accessible for all. Established in 2004 as an e-commerce business (www.elfcosmetics.com), e.l.f. has become a true multi-channel brand through its e.l.f. stores and national distribution at Target, Walmart, CVS and other leading retailers. By engaging young, diverse makeup enthusiasts with innovative, high-quality cosmetics at an extraordinary value, e.l.f. has become one of the fastest growing cosmetics companies in the United States. We think of ourselves as the brand that challenges the expected in mass cosmetics through innovation, creativity and passion. We attribute our success to our consumer-driven business model that allows us to respond to real feedback in real time. Our consumers are our biggest asset – hearing from you fuels our passion and continually inspires and motivates us. So please keep doing what you`re doing and we`ll keep doing what we`re doing. And together, we will make it easy to have fun with beauty every single day!
About the Person
Ekta Chopra is Vice President of Digital at Eyes Lips Face. Previously, Ekta held various senior IT leadership roles in the industry.
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