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TravelBoom specializes in developing and executing customized data-driven marketing solutions that drive direct bookings and growth for our clients. With over 25 years of experience in digital marketing for travel and hotels, TravelBoom leverages advanced data science and analytics to uncover insights and develop strategies that greatly enhance results for our clients and reduce their reliance on third-party channels.
Founded as a media company by Houston Harte in 1923, Harte Hanks has always been right there in the hands of the consumer, observing and learning why people do the things they do. With an average employee tenure of 10 years and an average client tenure of 12 years, we`ve always had our partners` backs, helping them navigate the consumer marketing landscape. Today`s consumer operates in real-time behavior, discovering, buying and advocating with the flow of the feed. The lines between home, work and away are gone—we work at home, shop at work and connect everywhere we go. Businesses must be ready and able to respond to this force of instant behavior. At Harte Hanks we`re building a modern behavioral marketing company, marrying our data-driven understanding of human behavior with a seamless connection to the consumer. Through digital, direct, sampling, fulfillment and customer care, we manage a full consumer experience that shortens the distance between behavior and action.
Whether it`s agents, franchises, dealers or advisors, we drive business through your independent channel to build demand. It all starts with a holistic, branded marketing plan to generate prospects who are searching for you. Then, our trained specialists (not robots or some guy oversea) nurture and qualify those potential customers on your behalf. Finally, we transfer those prospects to your locally appointed channels. That`s what you call a powerful, end-to-end, business-boosting solution.
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