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Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.
Founded in 2015 but years in the making, VSBLTY is a ground breaking retail and security software technology company with a variety of applications to drive brand engagement, insights and sales. VisionCaptor™ marries brilliant animated / interactive brand messaging on refrigeration glass panel doors at point of sale in retail environments such as supermarkets and C-Stores, with “first of its kind” facial recognition and data capture technology that delivers real time behavioral analytics and sales metrics. DataCaptor™ is a stealthier end cap application that tracks consumers every move at POS. VSBLTY is "Insights in Motion" and the future of retail analytics.
Rev is the Sales Development Platform that helps you find the right prospects, faster. Sales and Marketing teams that use our platform spend less time looking for prospects and more time engaging with customers. With good targets in hand, companies also improve the lead quality throughout their pipeline, take action faster, and drive revenue growth.
J. Walter Thompson Worldwide, the world`s best-known marketing communications brand, has been making pioneering solutions that build enduring brands and business for more than 150 years. Headquartered in New York, J. Walter Thompson is a true global network with more than 200 offices in over 90 countries, employing nearly 10,000 marketing professionals. The agency consistently ranks among the top networks in the world and continues a dominant presence in the industry by staying on the leading edge—from hiring the industry`s first female copywriter to developing award-winning branded content today.