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Extole was founded in 2009 with a simple mission: To enable brands to harness the power of word of mouth recommendations and emerging social networking platforms. Consistent with this mission, we created “Refer-A-Friend” — a solution that became the industry’s leading referral marketing solution. With consumers becoming increasingly connected and social, it became clear that social marketing could and should expand well beyond Refer-A-Friend. We envisioned a range of applications for brands to turn their highly engaged, loyal customers into “advocates” – who, in turn, drive word of mouth by sharing about the brand with their friends. Today, Extole is the leading Advocacy Management Platform for brands to tap into the power of their customer advocates to drive measurable results through word of mouth marketing. Extole enables brands to launch world-class referral marketing programs that drive awareness, customer acquisition and revenue through advocate recommendations. With Extole, brands engage consumers across all touch points including website, email and social networks like Facebook.
Inspired by the computational efficiency of the brain, our proprietary computing architecture can efficiently provide accurate solutions to exponential problems, unlocking tremendous value across a number of industrial and scientific verticals.
The people at Measured feel your pain. From last click to multi-touch attribution, to the rise of walled gardens and the collapse of third-party data, Measured founders Madan Bharadwaj and Trevor Testwuide have been on the same journey as you. After decades spent attacking the media attribution problem, marketers still did not have an adequate solution. Measured was built to finally make trusted cross-channel media measurement a reality.
Jadian is an investment firm targeting opportunities in real estate and related assets and companies. The Firm pursues a value-oriented approach, investing opportunistically in traditional as well as alternative sectors.