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Vital Essentials® has been the leader in RAW pet nutrition since 1968. The family-owned company, located in Green Bay, WI, produces high quality RAW frozen and freeze-dried pet food, snacks and treats. Locally sourced from America`s heartland, Vital Essentials® uses only USDA certified and inspected animal protein. Rest assured that no foreign ingredients go into any Vital Essentials products.
In the early 1980s, as an alternate career, David Briggs began evaluating opportunities within the restaurant and bar industries. He quickly noted the dislike most establishments had for frozen drinks. This dislike stemmed from the complicated mixing process that slowed down customer service. Also, while customers wanted frozen drinks, the operators were not marketing them properly. The drinks that were available were of inferior quality, limited selection and premium priced. Based on a vision to revolutionize the way frozen drinks were treated in the market place, David Briggs began an extensive research effort focused on developing a variety of high quality frozen drink products that could be prepared in a consistent manner. Prepared with the development of more than 20 unique frozen drink offerings (primarily alcoholic), Briggs introduced the frozen specialty drink concept in the New Orleans area on January 2, 1983, known as New Orleans Original Daiquiris. This concept focuses on the sale of frozen specialty drinks at locations that provide a casual, conversational atmosphere, are well lighted, clean and appeal to a broad clientele base.
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