| Name | Title | Contact Details |
|---|---|---|
Tim Shuvaloff |
Chief Information Officer | Profile |
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
PHMG is the world`s leading provider of audio branding, helping businesses across the globe sound as good as they look since 1998. Experts in audio for 20 years, PHMG helps more than 32,000 subscribing clients connect to their customers through sound – including world-leading brands such as Coca-Cola, Audi and Adidas. With a product portfolio that features On-Hold Marketing, Auto Attendant and Out-of-Hours Messaging, PHMG helps its clients get their message across in the most brand consistent way. Their team of copywriters, producers and voiceover artists create world-class productions that engage and inform callers every time they get in touch. And thanks to an expert team of Audio Branding Consultants and Account Managers, clients are supported at every stage.
CleverTap helps consumer brands retain their users for life. It is a powerful mobile marketing solution that brings together user data from online and offline channels on one centralized platform. Every day, thousands of brands use CleverTap`s machine learning models to create differentiated customer engagement strategies that help marketers drive omnichannel growth. Build valuable customer relationships using actionable, real-time insights that help create amazing customer experiences.
A four-time Ad Age Agency of the Year, DC works with ambitious companies wanting more and better for their brand and business. We help organizations unearth, unfurl and unleash truly distinct identities. Your brand will stand apart from the competition, recognize quantifiable enterprise value and grasp that holiest of grails: a unique spot in your targets` gray matter.
Docupak is one of the leading companies in the Business Services sector.