What Happened?
Scottsdale, AZ-based Integrate Appointed Don Silva as Senior Director of Information Technology
About the Company
Integrate is a marketing technology provider of Demand Orchestration Software, enabling marketers to automate top-of-funnel demand marketing efforts, enabling marketers to: • Engage potential prospects wherever they go for information, without relying solely on unsolicited inbound inquiries • More efficiently manage relationships with lead- and prospect-data sources and channels from contract to ongoing fulfillment • Effectively manage, track and optimize top-funnel demand gen campaigns for predictable demand generation outcomes • Generate leads at both the contact and account levels using advanced tools and targeting (target account lists, predictive models, segments, activity data, lead scores, etc.) • Automate lead data processing, validation and enhancement to ensure quality and marketability • Ensure that leads are efficiently processed and Integrated into marketing automation and CRM • Correlate top-funnel activities to mid- and low-funnel conversions to make more informed demand generation investments • Work with existing systems and data sources to create a more holistic demand marketing engine
About the Person
Don Silva is Vice President, Chief Information Security Officer at Raintree Systems. Previously, Don held various senior IT security leadership roles in the industry.
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