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TechMediaNetwork is a publisher of high-quality original content with owned and operated brands and an advertising partner network that combined, reach 98 million unique readers monthly, plus millions more through syndication to major media partners.
Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.
Attentive® is the most comprehensive text message marketing solution, driving 18.5% of total online revenue for businesses by creating thoughtful SMS experiences. Using real-time behavioral data, Attentive automatically sends engaging text messages to each subscriber at every step of the customer lifecycle. Over 3,000 leading businesses like CB2, Pura Vida, Urban Outfitters, Rebecca Minkoff, Steve Madden, and more rely on Attentive and see strong performance, like 30%+ click-through rates and 25x+ ROI. In March 2021, Attentive announced a Series E investment and is backed by Coatue, Bain Capital Ventures, Sequoia, IVP, and other leading venture firms.
20 years of transformation, change, innovation, and adaptation. We saw tech emerge and disappear, trends come and go and customer expectations change and grow. Today more than ever, our clients count on us to be new every day. As an innovation partner, they rely on our experience and expertise dealing with continuous transformation and resilient adaptation. We help them answer and exceed customer expectations in an hyper-personalized landscape, keep them on the offense, and have their brand differentiate through customer experience. From 20 years till now, and from offices in Rotterdam, New York, and San Francisco, we can proudly say we are still living our mission: Transforming brands through exceptional digitalism.
JUICE Mobile is an award-winning mobile advertising and technology firm solely dedicated to growing and monetizing the mobile advertising market. JUICE Mobile is a privately held company that was founded in 2010 in response to the rapid growth and adoption of mobile devices. While other firms simply "add" mobile to their online ad offerings, JUICE Mobile creates connected solutions that encompass the best in technology and brands. JUICE Mobile is completely independent which allows us to provide solutions that best serve our client’s needs. JUICE Mobile launched Nectar™ in February 2013 at Mobile World Congress in Barcelona. As the world`s first programmatic direct platform built specifically for mobile, Nectar offers both advertisers and publishers an alternative to present day mobile exchanges. Nectar’s vision is to combine the efficiency and scale of real-time buying (RTB) with the control and guarantee of direct buying. Through automation, Nectar reduces the forty step RFP process to five simple steps - completely changing the media buying landscape. Experts at JUICE Mobile possess over 15 years of digital, marketing, social and mobile experience. Notable achievements include winning a Company to Watch Award in the Deloitte Technology Fast 50 Awards, the Most Promising Digital Media Company at the 2012 Digi Awards and Silver at the 2012 CMA Awards for the Global TV "Touch" phone skipping campaign.