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We bring together people and platforms with the sole mission of helping brands and organizations become culturally relevant. Drawing upon dozens of data sources, global scouts, experts, creators, and advisors in real-time, we radically improve the speed and relevance of creative ideas, product development, and innovation, helping brands and organizations react, adapt, and propel themselves into the future.
Based in London, New York, Mexico, Lagos and Paris, Konbini® is a new generation media platform bringing Millennials together since 2008. Konbini built a community around its 100% pop culture angle, before progressively expanding to include news and society topics. Now with over 80 million unique visitors and more than 2.5 million Facebook followers, Konbini`s success is proof that people under 30 have a voracious appetite for news and culture.
Craig Karmazin founded Good Karma Brands in 1997 with the purchase of three radio stations in Beaver Dam, Wisconsin. Shortly thereafter, he was fortunate that a number of his childhood friends decided to join him – they hosted radio shows, passed out t-shirts, sold advertising and talked sports both on and off the air (some things don’t change). This is where our story begins – Good Karma Brands began as a broadcasting company, where we learned the power of local marketing and strong community relationships. As the company grew through ESPN affiliated radio stations, we quickly became a Best Practices leader within ESPN Audio, and soon found ourselves shifting from a traditional radio company, and into a sports marketing company – finding new and unique solutions and sponsorships to activate for local advertising partners. Good Karma has expanded into new industries, including events and home solutions, and is always fueled by the desire to do things differently, align with premium brands and offer customized solutions for fans, partners and consumers. In 2015, the relationship with ESPN was expanded, as we could now offer local advertisers access to ESPN`s digital assets within our markets. A short three years later, and driven by the success of our partners and local advertisers desire for ESPN`s premium brand-safe environment, that agreement was extended to include additional markets outside of our radio footprint. Good Karma Brands continues in our expansion phase, both in broadcasting with the acquisition of WTMJ in Milwaukee, and through our ESPN digital markets throughout the country. And while we`ve been around for over 20 years, we pride ourselves on behaving much like we did back in 1997, as an entrepreneurial start-up, focused on getting results for local advertisers and having fun with our friends.
Our company, approach and people are centered on helping clients become—and remain—relevant in an increasingly noisy and turbulent environment. Relevance moves people from passive to involved and compels us to act. Conventional communication agencies work to change minds – what people think. At Brodeur Partners, we change behaviors – what people do. We deliver transformative ideas that move people from disengaged to engaged, from waiting to involved, from curious to committed, from sitting on the sidelines to joining in, from not spending money to buying, from apathy to outright passion.
American Marketing Association: The largest business organization at San Diego State University. Every Tuesday 5pm - 6:00pm! Location: Zoom