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Comcast Advertising is the advertising division of Comcast Cable. As a global leader in media, technology and advertising, Comcast Advertising fosters powerful connections between brands and their audiences as well as between publishers, distributors, MVPDs, agencies and other industry players. Effectv, its advertising sales division, helps local, regional and national advertisers connect with their audiences on every screen by using advanced data to drive targeting and measurement of their campaigns. FreeWheel, its media and technology arm, provides the technology, data enablement and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types and all sales channels, in order to ensure the ultimate goal – results for marketers. Comcast Cable, along with NBCUniversal and Sky, is part of the Comcast Corporation (NASDAQ: CMCSA).
Beckon is omnichannel analytics software for marketing in all its modern complexity. Our software-as-a-service platform integrates messy marketing data and delivers rich dashboards and scorecards for cross-channel marketing intelligence. Built by marketers for marketers, Beckon is the dashboard to the CMO—best-practice analytics and marketing-impact metrics right out of the box for ultra-fast time to marketing value. Beckon serves marketers who want to bring order to chaos, make data-informed optimization decisions, and tell the marketing story in terms of business impact. Find your strength in numbers with Beckon.
Convirza is the first enterprise call tracking and call optimization platform. To address the growing demand for intelligence from phone interactions we combine traditional call tracking with the powerful analysis of phone calls. Convirza uses speech recognition technology and sophisticated algorithms to gauge lead quality, measure conversions and take action with fully-baked marketing automation. We help sophisticated marketers make better decisions, improve close rates and customer experience while increasing revenue. The company serves leading national and international brands in automotive, healthcare, hospitality, home and financial services. Designed for businesses of all sizes, media/publishing agencies, call centers, and more, it is a call recording solution that helps track and analyze calls to understand caller intent and behavior.
Centra360 is a specialist in developing surround-sound marketing solutions to activate your Brand in the digital and physical world. Founded in 1996, Centra has developed relationships with some of today`s leading companies across a wide range of industries including CPG, wine and spirits, automotive, airline and media entertainment. Our flexible, customizable model enables us to fill critical in-house and external resource gaps in the ideation and implementation of offline and online promotions, events and in-store marketing campaigns.
CourtAvenue is a global agency composed of industry entrepreneurs and experts accelerating digital transformation for the world`s most ambitious companies. The agency works with clients to prioritize and actualize new avenues of digital and business growth by using data and insights to define growth verticals and modernizing business processes through emerging technologies. With its best-in-class commerce capabilities across owned and retail channels, the agency helps clients understand the customer needs they must address, the opportunities they have to differentiate, and the roadmap to bring it all to life. CourtAvenue drives clients closer to consumers by determining how to create human-centered interactions with the company, its services, and its products.