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Customer Portfolios was founded in 2001 in Boston, MA by three founding partners from the CRM consulting space who had a very clear mission and vision: to help clients leverage their information assets to build profitable customer relationships. Today, Customer Portfolios is one of the fastest growing independent companies in the digital marketing space. We employ a staff of over 40 exceptional people and boast a rapidly growing client list that numbers in the dozens. Our clientele includes companies and brands of all sizes with a wide range of marketing and engagement needs. Many are high-visibility global brands with whom we have developed close, long-standing relationships. Our clients value our versatility and results-driven approach, and we, in turn, benefit from their success and influence in the marketplace.
Since our founding in 2001, our goals have been simple: playing the game of business, building a world class team, giving back to our community and delivering value for our customers. Today, we continue to play the game guided by our mission of creating meaningful engagement between consumers and brands.
Simmons Sharpe was founded in 2015, by Bill Sharpe, the former chairman of Havas Canada, and Heather Simmons, the former CMO of Dell Canada. At Dell, Heather was Bills client for 9 years. Remarkably, they still like each other. They lead the company from hipsterville, better known as Queen East, in Toronto. Most of the actual work however, is done in Halifax, where Mitchell Hunter runs the show. The Simmons Sharpe difference is our focus on end-to-end demand generation and measurement. And by end-to-end, we mean including customer care and sales in marketing initiatives, and automating and measuring from impression to signed contract. Because marketing matters most when it impacts bottom-line sales and builds long-term relationships with customers.
Welcome to Anteriad! MeritB2B, True Influence, and other strategic acquisitions have combined to form Anteriad, a trailblazer in B2B marketing. Best-in-class offerings include demand gen, marketing cloud tech, leading intent, programmatic, and audience solutions – all powered by the industry`s most comprehensive B2B data.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.