| Name | Title | Contact Details |
|---|
As performance marketers immersed in the thick of customer acquisition in the early days of Zulily, we were knee deep in the gritty, manual labor required to hit our growth goals – on a daily basis. We knew we could achieve greater successes if we could scale our efforts – work 24/7, continuously optimize and manage an infinite number of variables. But among the myriad CRM and marketing SaaS products on the market, there was no single solution that could truly scale performance. So we built one. New Engen has grown into a full service AI-driven marketing company driving performance and new customer acquisition. But we know there’s still work to be done because as marketing evolves with technology we continue to uncover new digital marketing opportunities and platforms for our clients to scale and grow.
Historically, TV measurement has been limited to paid advertising, overlooking the impact and return on brand exposure within the content — where audiences are most engaged. As advertisers and agencies evolve their paid TV strategies to include earned media and brand sponsorship, they need TV monitoring, measurement and signaling solutions that reach across local, national and even global markets. Kinetiq`s global TV intelligence network identifies brand mentions, second by second across thousands of TV Stations, enabling brands to evaluate TV and video with the same speed, accuracy and agility as digital.
bevRAGE is a digital rebate promotion and engagement platform that is revolutionizing the alcohol industry. bevRAGE allows brands to connect and reconnect directly with consumers to acquire new customers and build loyalty. By making it easy for consumers to explore and save on alcohol brands, bevRAGE drives traffic to key accounts — both on-premise and off-premise. Unlike traditional mail-in rebate programs, bevRAGE provides brands with the ability to measure ROI through real-time analytics, and to gain relevant and targetable data on consumer behavior.
Marketing AI Institute is an online education and conference business that makes AI approachable and actionable to marketing leaders around the world. The Institute hosts the annual Marketing Artificial Intelligence Conference (MAICON) in Cleveland, Ohio, and runs the AI Academy for Marketers online education platform and community.