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Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.
We`re the New York office of TBWAChiatDay. We`re known as the Disruption® Company. And we help brands find strategic and creative white space through the power of Disruption. Take a look at some of our iconic creative, find out about the brands we work with and meet our leadership team.
Waggener Edstrom Inc. is one of the leading companies in the Business Services sector.
An independent, full-service marketing agency with a penchant for growing health and wellness brands, SRW specializes in creating and converting brand communities through strategic thinking, standout creative, video production, paid media, and public relations.
Social Media Marketer | Obsessed with @Instagram & Teaching Entrepreneurs How to Leverage it for Biz!