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Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.
People are already talking about your brand, your products and your services. Fact is, your story is out there and, if you want any control over what`s being said, you need to be the one telling it. At INK, we work as your strategic partner to produce an authentic narrative based on who you are and what your audience truly cares about. Then we activate your brand with smart and engaging content that simply cannot be ignored. Whether your brand wants to change the world or simply change people`s minds, we challenge ourselves to uncover strategic insights that will help you get there.
Salsify power the creation and exchange of rich product content for 4+ million products, transforming product content management into a driver of revenue and brand value
Katz & Associates is a public affairs consulting firm that specializes in communication programs for public and private sector clients. They offer a diverse team of communication professionals with expertise in community outreach, public involvement an...
The Summits are an exclusive and invitation only aggregation of 300+ Electric and Water Utility Executives using a Private Boardroom Appointment format over three days in an intimate 4-star resort setting. Our Vendor Partners and Hosted Public Power, Electric Cooperative & Water Utility CEOs are able to build relationships while engaging in private meetings for the purpose of education, information sharing about needs, technology and business development.