| Name | Title | Contact Details |
|---|---|---|
Matthew Glace |
Global Chief Information Officer | Profile |
An award winning full-service creative agency with offices in Los Angeles and New York.
Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.
Next Practices Group is an ecosystem of creative problem solvers and emerging technologies. We work together to unlock organizations and their growth opportunities.
Established in 2005, Jumptap is the leader in targeted mobile advertising. Reaching 95 million mobile users in the U.S. and 142 million mobile users worldwide, Jumptap uses its extensive technology portfolio, as well as industry-first partnerships with third- party data providers, to understand mobile audiences better than any other ad network and provide intelligent targeting with scale.
As a leading provider of data-driven direct marketing solutions, IWCO Direct`s powerful combination of Strategy, Creative, and Execution services is driving response across all marketing channels to create new and more loyal customers. As part of our Power your Marketing™ approach, IWCO Direct develops strategy that targets your audience with sophisticated data modeling. Our creative team uses that information to craft pitch-perfect messaging and creative design that is sure to drive response. Then we manage and produce your campaign with our industry-leading direct mail and digital platforms. Finally, we measure performance with comprehensive analytics to improve future campaigns. In addition, we offer one of the direct marketing industry`s most sophisticated postal logistics strategies for direct mail. We work closely with industry partners like the U.S. Postal Service and our Congressional representatives to give a voice to the mailing industry and highlight its importance to the national economy. Through Mail-Gard®, we offer business continuity and disaster recovery services to protect against business interruptions, as well as print and mail outsourcing and overflow services. Looking to join our team? Our culture is innovative, our people are involved, our industry is fast-paced, and our work is rewarding. Safety, quality, sustainability, and creating an enriching work environment are our top priorities. We offer a competitive compensation and benefits package and on-site wellness programs—not to mention the opportunity to work with some of the most talented people around. Stay current on all aspects of data-driven marketing by visiting our blog at www.iwco.com/blog. IWCO Direct is a wholly owned subsidiary of Steel Connect, Inc., a publicly traded diversified holding company (Nasdaq Global Select Market symbol “STCN”); Steel Connect, Inc. has two wholly owned subsidiaries, IWCO Direct and ModusLink Corporation.