| Name | Title | Contact Details |
|---|---|---|
Matthew Glace |
Global Chief Information Officer | Profile |
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
TUNE delivers the most complete set of products for marketers to drive superior results in mobile and beyond. Manage marketing campaigns, engage the right audiences, optimize app store performance, and grow your business with the partners and channels that make it possible. The TUNE Marketing Console empowers marketers to measure their mobile marketing campaigns, gather insight, and engage their users through one, integrated solution. Accuracy, transparency, and efficiency are critical in marketing which is why the TUNE also integrates with and builds technologies (like HasOffers) that power marketers` agencies, ad networks, and other partners. As the most adopted measurement and attribution platform for the top 100 grossing apps across iOS and Android, TUNE is trusted by brands like Expedia, Sephora, Starbucks, and Amazon, ad platforms like Doubleclick, AOL, and Fiksu, and martech like Google Analytics, Adobe Marketing Cloud, BlueKai and many more. Headquartered in Seattle, Washington, with over 350 employees in nine offices worldwide, TUNE`s solutions are globally recognized as the most innovative, reliable, and best supported in mobile marketing.
Argyle is a global executive network with more than 200,000 business leaders who come together to connect, learn and share best practices. Our members have complimentary access to in-person networking events, online webinars and forward-thinking content, providing them with the knowledge they need to achieve their organization`s goals. Clients rely on Argyle for in-person and online demand generation opportunities to amplify their marketing programs, ABM strategy and thought leadership to Fortune 1000 companies.
MJD Interactive Agency specializes in web development, online marketing, and technology solutions.