What Happened?
New York, NY-based Pulse Point has Appointed David Tannenbaum as Chief Technology Officer
About the Company
PulsePoint is the leading global authority in programmatic health technology. With the most intelligent health-centered view of the customer, PulsePoint has pioneered radical health personalization™, accelerating the discovery and activation of patients and providers for real world outcomes, while helping publishers increase yield through actionable insights. PulsePoints core competencies include proprietary data capabilities, natural language processing, and reach across digital devices. On the strength of these capabilities, PulsePoint manages a successful programmatic exchange and content marketing distribution platform for all industry verticals. Story is PulsePoints content marketing platform designed to extend reach across premium social, native, and content discovery channels, as well as optimize content creative based on campaign KPIs to help maximize engagement and deliver ROI. Story leverages PulsePoints expertise in running a technologically sophisticated exchange, which uses AI and machine learning to iteratively learn from data to continuously update algorithms for maximum performance.
About the Person
David Tannenbaum comes to BlueCava with over 15 years of advertising technology leadership experience. He most recently served as CTO of LiftDNA, a leading Supply Side Platform (SSP), prior to its acquisition by OpenX in February 2012. There he continued as OpenX’s Director Of Engineering through 2013. Prior to LiftDNA, David was Chief Architect for Mojiva’s mOcean mobile platform, providing mobile ad solutions for publishers, marketers, and networks. David graduated with a BSE from the University Of Pennsylvania, with additional course work at Harvard and Stanford.
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