What Happened?
Irvine, CA-based BlueCava has Appointed David Tannenbaum as Chief Technology Officer
About the Company
At BlueCava, our mission is to make it easy for brands, agencies, data and adtech marketers to understand and leverage their audiences across all of their screens in actionable ways that help them know, study, grow, reach, target, convert and measure them.
About the Person
David Tannenbaum comes to BlueCava with over 15 years of advertising technology leadership experience. He most recently served as CTO of LiftDNA, a leading Supply Side Platform (SSP), prior to its acquisition by OpenX in February 2012. There he continued as OpenX’s Director Of Engineering through 2013. Prior to LiftDNA, David was Chief Architect for Mojiva’s mOcean mobile platform, providing mobile ad solutions for publishers, marketers, and networks. David graduated with a BSE from the University Of Pennsylvania, with additional course work at Harvard and Stanford.
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