What Happened?
Westchester, IL-based Elateral Promoted Dave Sykes as Chief Information Officer
About the Company
Elateral revolutionizes the production and distribution of marketing content by enabling brands and agencies to produce more relevant content faster, cheaper, and more accurately. Elateral enables market users to localize and transcreate content on-demand, saving time and money, and protects brand integrity by allowing users to edit and use pre-approved images and content. Elateral`s content management and access control tools make it easy to manage what users can see and access, enabling them to quickly pinpoint exactly what they need, and ensuring that the right content always goes to the right market. Marketing Hub The core of the Elateral platform is the marketing hub, where users find everything that they need to execute relevant campaigns with ease. The entire user experience is configurable, easy to administrate, and can integrate with existing systems flawlessly. Digital Asset Management (DAM) Any kind of asset can be uploaded into the Elateral platform and Elateral DAM makes it easy to manage content, with simple inline content management that is easy to understand. Templates Elateral templates enable fast localization and transcreation of assets by end users. Markets can adjust templates by localizing copy and images, adding relevant market graphics, such as co-branding. Within minutes, a perfect piece of marketing material is ready to go to a printer, content management system, or wherever it is needed. The Agile Brief When content needs localization beyond what can be built into a template the Elateral Agile Brief allows an end user to fill out a simple form to request that content. The agency receives a standardized brief that is easy to understand, produces the work, and everything happens faster and more smoothly. Reporting Versatile real-time reporting allows informs the next campaign, making the choice of asset production educated and data-driven, resulting in ever-increasing improvements campaign to campaign and an ever-improving ROI.
About the Person
Dave Sykes is Chief Information Officer at Elateral. Previously, Dave held various senior IT leadership roles in the industry.
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