RTB House is a global company that provides state-of-the-art marketing technologies for top brands and agencies worldwide. Its proprietary ad buying engine is the first in the world to be powered entirely by Deep Learning algorithms, enabling advertisers to generate outstanding results and reach their goals at every stage of the funnel.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Eli Global was established by a young entrepreneur almost three decades ago—with no financial backing and a lot of naysayers. He believed that he could take on and beat the market leaders in his industry. Armed with his self-drive, passion, determination and entrepreneurial spirit, he persevered after years of 100+ hour work weeks, numerous failures, worrying about month-end payroll, and even sleeping under his desk at times. He grew his business organically to be the national leader in his industry and then set out to grow even more. The secret to his success? Finding like-minded people who experienced similar hardships and successes. Over the past 25 years Eli Global has grown to partner with over 80 such entrepreneurs, welcoming their businesses to our ever-growing group of entrepreneurial, independent businesses. And this is just the beginning.
We`re the New York office of TBWAChiatDay. We`re known as the Disruption® Company. And we help brands find strategic and creative white space through the power of Disruption. Take a look at some of our iconic creative, find out about the brands we work with and meet our leadership team.
Red Banyan Group is a strategic communications firm specializing in public relations, crisis management/ crisis communications and marketing. Red Banyan Group combines creative thinking, steady judgment shaped by experience and a relentless commitment to achieving results for its clients.