Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.
Marketing • Branding • Advertising Your brand began as a passion project, and that passion shouldnt just shine behind the scenes. UrbanLink Group identifies and connects with those passions,
Campbell Ewald is a full service, fully integrated advertising and marketing communications agency. We push the boundaries of innovation and ingenuity – combining our breadth and depth of experience and capabilities with our insights into ever-changing consumer needs and marketplace dynamics. We create big branding ideas, innovative digital programs, extensive CRM programs and experiential events that positively impact our client`s businesses. From 135+ months of achieving recruiting goals for Navy, to generating over a million new members for Kaiser Permanente, to bringing billions in new assets to USAA, the work we do deepens consumer relationships and moves our clients` business forward.
LoopMe is the leading global pioneer in social mobile ad discovery for smartphones and tablets. With shareable, premium full-screen interstitials, rich media and video ad formats, LoopMe solves the problem of low click interactions and high cost per engagement, by ensuring maximum impact and higher customer value. LoopMe was built around real time data and artificial intelligence to optimize ad performance and improve value per engagement, offering better results, simply delivered. LoopMe’s data science team has won the artificial intelligence cup (KDD cup) twice and has built its artificial intelligence capabilities around leading advances in machine learning and deep learning. LoopMe maintains close relationships with leading academic institutions around maintaining best in class data optimization technology. Social endorsement empowers consumers to improve customer experience and results from mobile advertising. LoopMe’s social mobile ad solution enables consumers to feedback on ads (“like”, “stop” and “share”), increasing interaction rates, branded engagement and value for publishers and advertisers alike.
Miroma Group is a global independent marketing business, uniquely placed to unlock value and drive growth for disruptive brands. The group comprises a global network of award-winning marketing and communications agencies, including the likes of Fold7, Buzz16, Contented, Hyperactive, Way To Blue, and Maker Lab, that provide a full suite of services for client partners. Designed to be different, Miroma Group also comprises an investment arm; Miroma Ventures, that`s changing the face of investing with its unique funding models for exciting brands that are aiming to raise seed and Series A funding. Defined by its agility and challenger thinking, Miroma Group works with clients that share its appetite for transformative growth, including Amazon, Diageo, eBay, Google, Netflix, Snapchat and Spotify.