Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.
Woven Digital is a millennial focused digital media company, producing and distributing relevant pop culture content to nearly 5 million users per day. As home to some of the most influential digital brands for millennial men, Woven reaches 60 million users per month providing them with shareable breaking news, original reporting, entertainment, and video. UPROXX is one of the largest millennial focused news and entertainment sites on the web, while BroBible is the largest male focused college lifestyle destination.
Madwell is a Brooklyn-based creative agency that specializes in strategy, design, development, branding, and comprehensive ideation. Analytics, data, and technology are as much a part of our DNA as a collective, uncontrollable urge to make things beautiful.
WhatCounts is an email marketing and personalization platform empowering marketers to elevate customer targeting and daily email strategy and execution. With WhatCounts, marketers can seamlessly fold data into their marketing campaigns to create personalized, 1:1 customer experiences across channels, such as email, social, SMS, and Google Display Networks. Whether working within our SaaS platform or with our full-service digital agency, our team is committed to helping you reach your marketing goals and increase retention, brand affinity, and revenue.
Kargo provides brands, agencies and advertisers with a transparent, brand-safe mobile environment that eclipses the scale of Facebook and Google. This unique ecosystem is a hand-picked editorial alliance of the 70 of the most highly-respected publishers in the industry, reaching 100% of US smartphone users with captivating advertising that`s proven to work. Kargo employs 250 people in New York, Chicago, Dallas, Los Angeles, San Francisco, London Sydney and Auckland.