What Happened?
Washington, DC-based Cambridge Analytica Appointed Darren Bolding as Chief Technology Officer
About the Company
Cambridge Analytica combines predictive data analytics, behavioral sciences, and innovative ad tech into one approach to understand every customer by developing a rich, holistic view of individual behavior by centralizing first party data and enriching it with data from third party sources. Having a single, broad perspective of your audience is the starting point for customer acquisition, engagement, and persuasion.
About the Person
Darren Bolding joins Cambridge Analytica from the Republican National Committee, where he served as CTO, the organization's most senior technology officer, from November 2015. Bolding will be responsible for spearheading Cambridge Analytica's transition to a product-focused company in both the commercial and political arenas. His hiring follows Cambridge Analytica's successful work on behalf of the Donald J. Trump for President campaign, and the firm's expansion into commercial services. Bolding will be based out of Cambridge Analytica's New York office and will begin staffing his team immediately. While at the RNC, Bolding was critical to building up the Republican Party's technology and data infrastructure, while adding new tools and processes to support the party's candidates. Bolding and his team at the RNC collaborated closely with Cambridge Analytica during the successful 2016 presidential campaign in quickly building out a massively scalable database and a suite of products that helped voters better engage with the campaign and the electoral process.
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