What Happened?
New York, NY-based Madhive Appointed Darien Ford as Chief Technology Officer
About the Company
Madhive is the leading technology company engineered for modern TV advertising. Through its self-service platform, advertisers can seamlessly customize and automate the buying process into one operating system. This allows advertisers to plan, target, activate, and measure their campaigns with greater simplicity, accountability, reach, and control. Powered by an industry-leading bidder and device graph that processes 260 billion available ad opportunities per day, Madhive delivers precise, brand-safe audience connections efficiently at scale. The company is trusted by the leading local content owners, creators and distributors, including FOX, Scripps and TEGNA`s Premion, as well as national agencies and brands, powering more than half a billion dollars in media across 12,000+ daily campaigns.
About the Person
Darien Ford is Chief Technology Officer at Madhive. Previously, Darien held various senior IT leadership roles in the industry.
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