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Idea Hall is a full-service branding and PR agency in Orange County that`s serious about business, as long as we don`t take ourselves too seriously. We specialize in branding, marketing, public and media relations, and most of all, integrated IDEAS! We serve business, consumer and cause-related organizations with a passion that drives results.
Founded by four leading media organizations, Nucleus Marketing Solutions is a true national content marketing network for integrated multimedia solutions, offering advertisers a brand safe, easy to access and scalable distribution alternative. Providing innovative solutions for national advertisers across a group of premier premium publishers in news media, Nucleus offer brands trusted and influential advertising environments, and access to 70% of consumers in the top 30 U.S. markets across existing and emerging digital platforms.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
We believe we are here to fan the flames of inspiration. Inertia and the status quo are unacceptable. But you can’t inspire unless you know the right buttons to push, and you don’t know what buttons to push without understanding who you’re talking to. That takes a relationship. A give-and-take, back-and-forth relationship. With each other. Clients. Consumers. And shoppers. That’s how you get to understanding. That’s how you get to the good stuff.
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