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The Interactive Advertising Bureau (IAB) is comprised of more than 600 leading media and technology companies that are responsible for selling 86 percent of online advertising in the United States. The IAB empowers the media and marketing industries to thrive in the digital economy. The organization educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C.
Founding partner, Dave Wilson, owned and operated his first Ford Dealership in 1977. As a new Ford dealer his main focus to drive customers to his dealership in the small town of Preston, MD was to use effective marketing. With only traditional advertising and marketing tools at his disposal, he was able to quickly turn Preston Ford into a top competing Ford dealership in his region (notably breaking the Top 100 Ford Dealership in the Nation before the internet surge). Fast forward to 2009, Dave made a commitment to drive Internet business for his Automotive Group and become a real contender. He brought in other iFrog Digital Marketing Founder, Brent Durham, to head up his Internet initiative. Over the next couple of years they were able to break sales records, grow a strong Internet presence, and master the basics of Automotive Digital advertising and marketing. After working with several other Automotive Digital Advertising and Marketing Agencies, they decided to bring everything in house. Doing so allowed them the freedom to take their digital advertising and marketing to a whole new level and resulted in the best year over year sales increases in the history of Preston Automotive Group. This led to the creation of iFrog Digital Marketing in order to help automotive dealerships beat their competition and so that both Brent and Dave could pursue their passion of advertising and marketing.
Total Expert is a fintech software pioneer of the first modern, enterprise-level Marketing Operating System (MOS) that enables lending and financial services firms to create customers or members for life by blending human relationships with digital simplicity. We power marketing and revenue growth for the U.S. mortgage industry and ensure banks and lenders stay ahead of how consumers expect to communicate, shop, and manage their financial lives in the digital/social era.
Plus Company, founded in 2021, is a 21st-century alliance of best-in-class creative brands, representing a new model for interagency teamwork. With over 20 agencies that deliver creativity fueled by an innate understanding of culture, technology, and data. Our work adds tangible value to the human experience and is instrumental to the success of our clients. Plus Company has more than 3,000 employees, across 12 countries in North America, Europe, the Middle East and the Asia Pacific. Our agencies include We Are Social and its sister agencies, Socialize, Hello and Metta; fuseproject; and from Vision7: All Inclusive Marketing (AIM), Camp Jefferson, Citizen Relations, Cossette, Cossette Media, Eleven, Impact Research, Jungle Media, K72, Kobe, Level Eleven, Magnet, Mekanism, Middle Child, PathIQ, Septième, and The Narrative Group (TNG).
The ARIA Network is a disruptive, integrated media network that uses proprietary technologies to immerse you into new virtual worlds in ways never imagined.