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Simpli.fi is the leader in programmatic solutions for local media networks providing efficient scale, competitively differentiated products and attractive margins with a proven sales support and service model.
Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.
We were founded in 2009 to become the world`s most respected diversified base metals company. We mine to build wealth through the development of our people; the investments we make in improving local capability; and the value we deliver to our shareholders. Working in partnership with our major shareholder - China Minmetals – our objective is to become a top mid-tier miner by 2020. We are guided by our Code of Conduct and our values of thinking safety first, respecting each other, working together, doing what we say and wanting to be better. We operate and develop copper, zinc and other base metals projects across Australia, the Democratic Republic of the Congo, Laos and Peru. We also have significant exploration projects and partnerships across Australia, Africa and the Americas. We are headquartered in Melbourne, Australia and listed on the Hong Kong Stock Exchange (HKEx 1208). A long-term outlook, our pride in mining, our commitment to shared international standards and our respect for people, land and culture underpins our success. We are MMG and we mine for progress.
The ARIA Network is a disruptive, integrated media network that uses proprietary technologies to immerse you into new virtual worlds in ways never imagined.
Publicis Modem is a full service digital agency within the Publicis Worldwide network offering strategy, creative, analytics, user experience, multi-platform (web, mobile, social, gaming) development, paid media, search, social media and eCRM services.