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Burson-Marsteller, established in 1953, is a leading global public relations and communications firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm`s seamless worldwide network consists of 73 offices and 85 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a unit of WPP, the world`s leading communications services network.
A holistic ad solution for mobile app companies combining programmatic bidding with interactive ad experiences
Everything we do begins with identifying the unique priorities and needs of our partners, and crafting one-of-a-kind solutions. Taylor provides a diverse set of customer communication products, services, and technologies. We perform important functions for the world`s most recognizable brands. You`ll see our solutions in your email inbox, in your mailbox, in retail settings, and on your mobile device. We look forward to partnering and helping you exceed your goals! If you`d like to do more with your career, join the Taylor family, a portfolio of outstanding companies that share common values, a passion for innovation and a collaborative spirit. Learn how we can succeed together by visiting our careers tab.
Since introducing the worlds first automated channel management solution in 2002, EZYield.com has remained the undisputed leader in online distribution technology for the global hospitality industry. Today, over 2,600 hotels in 72 countries utilize EZYield.coms award winning, advanced channel management software to streamline the distribution of rates and inventory to over 450 forward distribution channels in multiple languages and 168 currencies.
Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.