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Marketers have a variety of needs, including reaching target audiences efficiently, maintaining control of their data, having visibility into their buy and gaining insights, all in a process that is cost effective and streamlined. Accordant Media delivers the only programmatic media system that seamlessly integrates the key components of the ad tech stack as a single solution.
Welcome to iris, a global creative innovation agency, where brave brands are built, ideas have guts and rebellious work reaps rewards and awards alike. But we don`t just build brands; we build Participation Brands. We give them a purpose and relevance in today`s society and help them to innovate and shape culture.
Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.
Midnight Oil is a dynamic marketing agency dedicated to creating meaningful connections through experiences that inspire. A team of strategic thinkers, creative artists and expert craftsmen, we take seriously our role as brand caretakers and culture-makers. With an unquenchable thirst for realizing the impossible, we view every challenge as an opportunity for innovation and take pride in exploding the status quo. Rather than simply responding to consumer demands, we insist on going beyond the bottom line to INFLUENCE, SHAPE, REDEFINE cultural values with insightful messaging that elevates and engages the world around us.
If you are looking for affordable and professional Digital Marketing Services in Lahore then you are at the right place. Contact us for a free quote!