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Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Yellow Pages is a Canadian digital and print media company offering businesses comprehensive media solutions to meet their key marketing objectives and providing consumers with platforms to access reliable local business information. By helping local businesses foster stronger relationships with their consumers through its various media, Yellow Pages encourages the growth of thriving local economies
Advertising can be the beginning of a beautiful relationship. All it takes is recognizing the value of a person`s time for what it is, honestly and directly, and making sure the time you spend together is enjoyable—just like any other relationship in life. Consumers are more valuable to brands who treat them like partners. Dabbl exists to make this possible, at scale.
Wunderkind is the one-to-one performance marketing engine that delivers tailored experiences to individuals at scale.
Lead Surge LLC is a B2C direct response advertising agency that specializes in creating compelling marketing solutions for home improvement companies. They provide advertising creative executions, media buying services, and telephone tracking software ...