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POP was founded in 1996 by a group of creative technologists compelled to design breakthrough experiences for what was then a revolutionary new medium - the Internet. From the start, we coupled our aesthetic and engineering prowess with a collaborative, consultative approach that has enabled our work to make a lasting impact on our clients` businesses.
We help companies and brand owners predict customer behavior. Founded in 1984, our original focus was on providing unique and timely customer insights to the Automotive industry. We were the first company to develop an interactive customer follow-up program for the Automotive industry, set the foundation for survey-driven customer loyalty programs and pioneered an auditable and interactive way to track dealership performance. As the customer interaction with brands continues to evolve, so does our solution, ensuring that our clients are always on the forefront of managing the customer experience and leveraging the latest tools and technologies. We have expanded our work into other industries including Travel and Hospitality, Retail, Telecommunications, and Financial Services. Our work has evolved but our intent has not changed: to provide meaningful and actionable customer insight to our clients and to provide innovative tools and technologies for companies to manage their brands and their customers.
We help moving business owners double their sales by getting them found on Google
A business unit within AT&T, Xandr powers a global marketplace for premium advertising. Our data-enabled technology platform, encompassing Xandr Invest and Xandr Monetize, optimizes return on investment for both buyers and sellers. For more than 143 years, AT&T has used data and technology to inform and improve the consumer experience.