| Name | Title | Contact Details |
|---|---|---|
Sudhanshu Kairab |
Vice President Cybersecurity Governance, Risk, and Compliance | Profile |
Rick Rioboli |
Executive Vice President and Chief Information Officer | Profile |
Chris Nicodemo |
Global Head of Information Security | Profile |
SnapApp is an interactive content creation platform that enables marketers to boost results by 2-3x across all their existing marketing programs. SnapApp empowers marketers to create, deploy, manage, and measure a wide range of interactive content across multiple channels, with full customization and design control to ensure content looks great on any device. Rather than one more thing to do, SnapApp lets you do more with what you already have – and get better results. SnapApp customers include Oracle, Atmel, Random House, and EMC among others. For more information, visit snapapp.com.
Social Native is a marketplace for content. Our technology matches brands with content creators to create high performing branded content at scale. We have automated the process by which brands define content needs, match with potential creators, and contract with creators who are interested in creating content according to brand guidelines. As a result, the brand can expect a gallery of branded images, distribution on the content creator`s social channel, and key analytics in order to make decisions about how the brand can further use the content.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, Effectv has a presence in 66 markets with nearly 35 million owned and represented subscribers.
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