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The Lacek Group uses customer data to design, build and maintain loyalty and CRM programs for industry-leading clients like Carnival Cruise Lines, DuPont, Enterprise Rent-A-Car, Ford, Marriott, McDonald`s, National Car Rental, Starwood Hotels and Resorts, Verizon, and more. We also develop award-winning advertising and digital marketing campaigns for clients in the B2B and agricultural spaces, including DuPont USA, DuPont Pioneer Seed, DuPont Crop Protection and Chemours. We like to say we operate at the intersection of brands, data and creativity. And as a specialty agency of Ogilvy & Mather, we partner with the world`s most respected agency network to put new and innovative data-driven solutions to work around the globe.
MRM McCann is a leading customer relationship agency that leverages the power of creativity, the beauty of data, and the magic of technology to nurture, encourage and sustain strong relationships between brands and their customers – in turn, creating m...
Businesses, governments, news operations – they all need to know. They need to know the trends affecting their businesses, the opinions of the electorate, and the attitudes of their customers. From Fortune 500 companies to start-ups, from the United States Government to non-profits, Edison`s team of researchers and thought leaders is trusted in America and around the world to gather exactly the right information and to use it in exactly the right way. With expertise in both quantitative and qualitative research, we utilize telephone, Internet, and in-person research. And our network of more than 19,000 experienced interviewers allows us to conduct research in almost any location. Since 2004, as the sole provider of Election Day Polling data to the National Election Pool, Edison has conducted exit polls to project and analyze results for every major presidential primary and general election. Our work continues for the 2018 and 2020 U.S. elections, with Edison providing exit polls and tabulating the national vote across every county in the United States for ABC News, CBS News, CNN, and NBC News.
LoopMe is the world`s largest mobile video platform, reaching over 1.5 billion consumers worldwide via integration with programmatic ad exchanges and direct publishers. LoopMe is the unifying platform for all mobile video ad formats, covering pre-roll, HTML5 and VAST, including native and full-screen formats which deliver stronger consumer engagement across all mobile devices. Our optimization is driven by Artificial Intelligence, employing algorithms that optimize ad placements in real-time and deliver provably better results. This AI is complemented by its Data Management Platform, which underpins targeting and retargeting through customizable audience segmentation. The company was founded by experienced mobile advertising executives Stephen Upstone (CEO) and Marco Van de Bergh (CTO), with the mission to improve mobile advertising for advertisers, publishers and end-users alike, by providing more engaging ad formats that improve the end-user experience as well as deliver better performance and results. LoopMe has global offices in New York, London, San Francisco, Beijing, Dubai, Dnepropetrovsk, Johannesburg, Berlin and Paris.
GumGum is a scalable media platform, built on the belief that for ads to achieve maximum impact they should appear seamlessly within content where user attention is actively engaged. With access to billions of images across thousands of quality sites, GumGum is the largest in-image advertising provider for publishers and brands. Known for inventing the in-image category, GumGum`s patented technology overlays contextually relevant display ads across the lower portion of relevant photos. The result is higher viewability, engagement and lift in brand metrics than any other display advertising option available today. The company is headquartered in Santa Monica, California, with five additional offices around the US. Its investors include NEA, Upfront Ventures, First Round Capital and Crosscut Ventures.