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GroupM is the leading global media investment management operation. It serves as the parent company to WPP`s media agencies – Maxus, MEC, MediaCom, Mindshare and Xaxis who are all global operations in their own right with leading market positions. Our primary purpose is to maximize the performance of WPP`s media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities.
500friends is redefining loyalty marketing by enabling retailers to deliver innovative, cross-channel loyalty programs that increase the lifetime value of their customers. The LoyaltyPlus cloud-based platform offers a comprehensive suite of capabilities that empowers retailers with proven strategies that create highly personalized and targeted customer experiences at each stage of the lifecycle and across all touch points, while providing deep insights into their customers to enable better marketing decisions. 500friends is based in San Francisco and is backed by leading institutional investors including Crosslink Capital, Intel Capital, and Fung Capital (Li & Fung).
REVShare has specialized in Cost per Action television advertising since 1989.
The RevTrax Offer Management Platform (OMP) empowers brands to deliver offers across channels, track the performance and connect insights to decisions that save you money and drive more value from your marketing efforts. Our OMP connects across all digital vehicles and offer formats, providing personalized offers connecting online behaviors Our expertise, technology, and best-in-class service transforms how leading brands manage, measure, and optimize marketing investments
Atedra is an online advertising network representing major websites reaching more than 20,000 unique visitors per month. Atedra represents more than a hundred websites towards advertising agencies and national advertisers in Canada. Atedra represents over 200 French Canadian websites to agencies and national advertisers, and counts Cogeco, Le Devoir, the Car Guide and Resto Montreal among its roster of clients. Atedra’s network reaches 92% of Quebec internet users with 4.7 million unique visitors and 225 million impressions per month as per comScore data. Atedra has offices in Montreal, Toronto and Quebec City.