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Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Buzzoole is a marketing services company that automates, manages and measures investments with influencers. Its end-to-end platform uses cutting-edge Artificial Intelligence technology to simplify every stage of the creator marketing process. Buzzoole serves over 850 international brand partners and boasts the largest opt-in community of more than 260,000 creators from all over the world. Founded in 2013 in the growing tech centre of Naples in Italy, the company has a growing presence in a number of locations globally, including the UK and U.S. Technology driven Influencer Marketing that works for every strategy. Buzzoole offers a 360 degree solution for brands, agencies and media partners. We work across all Creator tiers and platforms to deliver long-term and campaign specific impact. Buzzoole uses proprietary technology to understand and measure the effectiveness of Influencer Marketing investments - Real-time reporting across all KPIs - E-commerce and conversion tracking - True Reach and Brand Uplift - powered by Nielsen - Sentiment Analysis
Strategy Execution = Results PLUS Communications integrates public affairs, corporate communications, branding and digital solutions to help our clients achieve their goals. PLUS means more.
We enable companies to easily create, manage & scale high quality content to engage their audience.
Inkhouse is an integrated PR agency that intersects media relations, social media, creative services and content marketing. We work with innovative thinkers, creators and leaders who believe in the power of stories to effect positive change.