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As performance marketers immersed in the thick of customer acquisition in the early days of Zulily, we were knee deep in the gritty, manual labor required to hit our growth goals – on a daily basis. We knew we could achieve greater successes if we could scale our efforts – work 24/7, continuously optimize and manage an infinite number of variables. But among the myriad CRM and marketing SaaS products on the market, there was no single solution that could truly scale performance. So we built one. New Engen has grown into a full service AI-driven marketing company driving performance and new customer acquisition. But we know there’s still work to be done because as marketing evolves with technology we continue to uncover new digital marketing opportunities and platforms for our clients to scale and grow.
Marketing consultancy focused on driving results. Improve marketing operations, customer acquisition, and funnel optimization.
IPG DXTRA, part of Interpublic Group, is a global collective of 27 marketing-specialty brands and more than 7,000 employees, anchored across Weber Shandwick, Golin, Octagon, Jack Morton and FutureBrand. IPG DXTRA companies bring together unique combinations of in-demand skills and expertise for clients, including experiential, public relations, sponsorships, innovation, brand, influencer, digital, social and analytics in categories as diverse as sports, healthcare, entertainment, CPG, luxury, technology and financial services.
We know how to craft the right message. What’s more, we know how to deliver it at the right time to the right people. The concept is simple, but the science behind it is incredibly complex. We’ve dedicated countless hours to making our processes perfect. The result of our work, simply put, is results that matter. When clients succeed, we do. That goes beyond customer experience. It’s a partnership.
The beginning of every great brand is a great story. We want your brand to speak to an audience on a personal level. We do this by creating a solid strategic foundation that withstands threats of competition and extends its reach across a wide range of audiences. In essence, we aim to create connections. Our work is evaluated not by its design aesthetic but rather how effective it is in clearly and succinctly addressing our clients` communications concerns by providing a solution with unparalleled laser-focus.