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The Interactive Advertising Bureau (IAB) is comprised of more than 600 leading media and technology companies that are responsible for selling 86 percent of online advertising in the United States. The IAB empowers the media and marketing industries to thrive in the digital economy. The organization educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C.
We make work that creates a stir. Because we believe the riskiest thing a brand can do is be ignorable.
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From seed-stage to sales, we deliver comprehensive, strategic communications support across the breadth of biotech.
When Michael Hart, Chris Lange, and Jim Scott formed mono ten years ago, they set out to build a new culture, not just a new agency. From the very beginning, mono was designed to foster collaboration, embrace cross-disciplinary thinking, and fuel creativity and innovation. In a world of complexity, we use the power of simplicity to create meaningful change in our clients` brands and business.