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At VigLink, we believe the future of marketing lies within the untapped potential of digital content covering commercial products across the Web. We empower influential publishers who produce this content to connect enthusiastic consumers with the products they love from the brands who value them the most. We accomplish this directly through publishers` words, without need for an ad. By identifying commercial products mentioned within a publisher`s content, VigLink automatically invigorates those terms by transforming them into hyperlinks whose destinations are determined in real-time, advertiser-bid auctions. Yes, hyperlinks, the defining feature of the Web from the very start. The literal “H” in HTML. Every time a clicked link takes a person from one destination to another, value is created. However, that value has never been fairly priced or available for purchase at scale. Until now. Founded in 2009, VigLink is located in heart of San Francisco and backed by top investors including Google Ventures, Emergence Capital, and RRE. VigLink manages a publisher network of over 300,00 sites and apps, a well as an advertiser network of over 40,000 brands and merchants.
AdParlor is one of the world`s leading social media advertising technology companies, working with brands, agencies and app developers to plan, execute and optimize their campaigns. Founded in 2008, AdParlor has preferred relationships with Facebook, Instagram, LinkedIn, Pinterest, Snapchat, and Twitter. In addition to providing a single destination to reach the world`s most important social networks, AdParlor uses what it has learned from a campaign on one platform to to better target audiences and drive efficiency on others.
As one of the largest engagement marketing and promotions companies in the nation, YA serves Fortune 500 brands and their agency partners. YA engages tens of millions of consumers by managing over 3,500 programs a year and hosting over 700 simultaneous digital experiences. YA DRIVES CUSTOMER ACTION We create, build, design, fulfill and manage interactive rewards, sweepstakes, contests, games and loyalty programs for some of the world`s largest brands. From strategy and creative to technology and execution, fulfillment and compliance, we engage customers to take action, buy more and spread the word. END TO END SERVICES Behind the scenes of every promotion, our team ensures all of the pieces come to life, flawlessly Whether we work directly with you or collaborate with your agency, our services are based on your business and marketing needs. We can partner with you in all phases of your program development, starting with the strategy and ideation or step in to manage critical components of the execution. RETURN ON MARKETING INVESTMENT All of our promotional solutions and services are designed to provide you with a trusted, one-stop approach to ensure our programs engage your customers and delivers a return on your marketing investment. YA develops innovative programs that drive sales and loyalty throughout the entire lifecycle of the customer, whether you want to stimulate acquisition, growth or retention. YA has the experience to build trust for brands in every major product category, and the originality to continuously captivate your customers ever-changing interests and needs.
Not your fathers Madison Avenue agency. Were a creatively-led, tech-powered media agency built at the speed of culture for the marketing needs of today.
We blend data, technology and brilliant specialists to scout out new opportunities, solve complex challenges and grow our clients’ businesses.