What Happened?
New York, NY-based Button Promoted Chris Maddern as Co-Founder and Chief Innovation Officer
About the Company
Button is the mobile commerce platform that maximizes the value of every tap. Through higher-converting technology, Button embeds commerce inside publisher apps so that brands can grow their mobile business, publishers can increase their mobile revenue, and consumers have a better buying experience on mobile. Intent is changing. By closing the gap between browsing and buying, Button has driven over $1 billion in spending to date.
About the Person
Chris Maddern is Co-Founder and Chief Innovation Officer at Button. Previously, Chris held various senior IT leadership roles in the industry.
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