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Gotham Incorporated is one of the leading companies in the Business Services sector.
Marketers have a variety of needs, including reaching target audiences efficiently, maintaining control of their data, having visibility into their buy and gaining insights, all in a process that is cost effective and streamlined. Accordant Media delivers the only programmatic media system that seamlessly integrates the key components of the ad tech stack as a single solution.
Whether it`s agents, franchises, dealers or advisors, we drive business through your independent channel to build demand. It all starts with a holistic, branded marketing plan to generate prospects who are searching for you. Then, our trained specialists (not robots or some guy oversea) nurture and qualify those potential customers on your behalf. Finally, we transfer those prospects to your locally appointed channels. That`s what you call a powerful, end-to-end, business-boosting solution.
Intelligence within marketing sits inside siloed systems and platforms. Our vision is to reimagine the value of marketing, by connecting data to discover insights that drive business outcomes. We deliver brand growth and ROI through award-winning programmatic ad campaigns with performance, service and insights at their core. We drive successful business outcomes through custom analytical solutions. We unlock the value of data through best-in-class AI technology with limitless scalability.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.