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Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
As a global leader in Artificial Intelligence technology, Quantcast is using machine learning to drive human learning to help brands grow in the AI-era. Founded in 2006, Quantcast is the real-time pulse of the Internet helping marketers and publishers understand their audiences through 1st party direct measurement. With the largest AI-driven audience insights platform measuring over 150 million web destinations, Quantcast`s predictive analytics powers insights, targeting and measurement solutions for marketers, agencies, consultancies and publishers worldwide. Headquartered in San Francisco, Quantcast employs more than 800 employees in 22 offices across 10 countries.
Isobar is a global digital agency of 6,500 people across 45 markets, united by our mission to transform businesses, brands and people`s lives with the creative use of digital. Informed by our consultancy practice, we deliver digital transformation, solving complex business challenges through our marketing, ecosystems and products offering. Isobar has won over 300 awards in 2017 including Asia-Pacific Digital Network of the Year. Key clients include Coca-Cola, adidas, Enterprise, P&G, Philips and Huawei.
The Interactive Advertising Bureau (IAB) is comprised of more than 600 leading media and technology companies that are responsible for selling 86 percent of online advertising in the United States. The IAB empowers the media and marketing industries to thrive in the digital economy. The organization educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C.
Constellation is a SaaS company offering tech-enabled digital marketing and creative services. Alexia, our Ad Engine, launches and manages campaigns at scale. Alexia can produce thousands of stunning creative assets and launch the same day encompassing both CMP (Creative Management Platform) and DCO (Dynamic Creative Optimization) capabilities. Our marketing SaaS offering can be paired with a bevy of additional AdTech tools for campaign execution and management across multiple ad platforms. Alexia allows us and other agencies to disrupt the traditional billable hours model and launch in the leanest way possible. Constellation was named the #65 fastest growing private company in the US and the #7 fastest-growing marketing/advertising company on the Inc. 5000 list for 2020. They are also listed by Crain`s New York Business as the #7 fastest-growing company in New York and have worked with over 1,000 clients. They are a women-owned and minority-owned business with a commitment to diversity. Certified Provider Status with Volkswagen, Land Rover, Jaguar, BMW, MINI, Porsche, Infiniti, Maserati, Mercedes-Benz, and General Motors. Select Clients: Bearaby, Foodtown, and Macy`s.