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Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
"Cox Target Media is North America’s leading digital and direct marketing company. Comprised of Valpak®, the owners and operators of The Blue Envelope® that delivers savings to more than 40 million households every month, and Savings.com, a leading online coupon and deal community and mobile app, CTM provides an impactful, integrated solution for advertisers to connect with desired audiences across print, online and mobile media. Cox Target Media is a subsidiary of Cox Media Group, which is owned by Cox Enterprises, Inc. Cox Media Group is an integrated broadcasting publishing and digital media company with operations including 14 broadcast television stations and one local cable channel, 59 radio stations, seven daily newspapers, more than a dozen non-daily publications and more than 100 digital services."
Bidalgo is the leading provider of Artificial Intelligence solutions to help app marketers scale their growth. The company`s SaaS-based platform offers the mobile industry`s only end-to-end suite of automated media buying services, from uploading ads and optimizing their performance to real-time bid management, budget allocation and more. As an official marketing partner of Facebook, Instagram, Pinterest and other platforms, Bidalgo manages hundreds of millions in ad spend for clients in gaming, consumer, fin-tech and other verticals.
Reach tech decision-makers at the right place, at the right time, across any vertical worldwide.