What Happened?
Los Angeles, CA-based American Apparel Appointed Brian McHale as Chief Information Officer
About the Company
American Apparel is a leading basics brand for young adults and people of all ages, with both wholesale and retail divisions globally. The company is known for cutting-edge advertising and product branding. Its "Made in Downtown LA" operations have contributed to significant brand awareness and a cult status worldwide. American Apparel uses a vertically integrated business model which minimizes the use of sub-contractors and offshore labor. Knitting, dyeing, sewing, photography, marketing, distribution, and design all happen in our facilities in Los Angeles.
About the Person
Brian McHale, who has 25 years of IT experience with companies like Verizon and DirecTV, started on April 13. McHale will be responsible for all computer systems and information technology at American Apparel. He will also work with new chief digital officer Thoryn Stephens on “the development and expansion of the company’s retail digital capabilities.”
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