What Happened?
New York, NY-based Bluecore Appointed Brent Lassi as Chief Information Security Officer
About the Company
Bluecore is a marketing technology company that`s reimagining the way retailers communicate with shoppers. Working with the world`s fastest-growing retail brands, Bluecore intelligently connects casual shoppers to the products that transform them into lifetime customers. Through the recent launch of Bluecore Communicate™ and Bluecore Site™, retailers are now able to personalize 100% of consumer communications delivered by email and throughout the ecommerce shopping experience. Bluecore replaces manual processes with an intelligent, AI-driven workflow, allowing retailers to manage their full email programs and all on-site communications through a single interface that optimizes for content, offer, and timing. The company has also pioneered the industry`s first shared success pricing model. As a result, the Bluecore platform doubles email revenue, reduces production time, and increases customer retention and lifetime value for more than 400 brands, including Staples, Tommy Hilfiger, The North Face, TomboyX, Bass Pro Shops.
About the Person
Brent Lassi is Chief Information Security Officer at Bluecore. Previously, Brent held various senior IT security leadership roles in the industry.
Info Source
News
Short Profile